Product Update
Is The Workbench London Still in Business? (2026 Update)
Is The Workbench London from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy The Workbench London today.
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The Workbench London pitched something you do not see often on the show: a kit that lets you hand-carve your own wedding or engagement ring at home in wax, before it is cast in precious metal by professional jewellers. It is part product, part experience. If you are here to find out whether the ring-making kit business is still going, the short answer is yes, and it has now passed a full decade in operation.
The Short Answer
The Workbench London is still in business. The company describes itself as the world's first bespoke ring-making kit and continues to sell its DIY kits and host in-person ring-carving events through its own website.
There is no Amazon listing, which fits the product. A ring-making kit that ends with a piece being professionally cast and finished is a considered, higher-value purchase built around a personal experience, not the kind of item suited to marketplace browsing.
The Dragons' Den Pitch
Founders Kirstie MacLaren and Katie Woodward pitched a kit that lets couples or individuals design and carve their own ring in wax at home, which is then professionally cast in precious metal and hand-finished by master jewellers. The appeal is obvious for engagement and wedding rings specifically, a piece of jewellery people want to feel personally connected to.
The founders asked for 50,000 pounds in exchange for 45 percent of the business, a substantial equity stake to give away, valuing the company at just over 111,000 pounds. Giving up close to half the company suggested the founders were prioritising the capital and the support of a Dragon over holding onto majority control. The pitch appeared in series 18, the same episode as Ogel, making it one of two very different deals Sara Davies closed that night, one a hands-on craft experience, the other a construction materials system.
The Deal That Got Done
Sara Davies made the investment, putting up the full 50,000 pounds for the 45 percent stake on offer, despite some reported difficulty in the founders' presentation during the pitch itself. Davies has a strong track record backing craft and creative businesses, having built her own company, Crafter's Companion, around exactly that kind of hands-on making experience, so the fit here was a natural one.
A close-to-even ownership split like this one means Davies effectively became a genuine co-owner of the direction of the business, not just a passive cheque-writer, which appears to have suited both sides.
Davies backing two very different businesses in the same episode, a craft experience kit and a construction materials system, is a reminder that Dragons invest on the strength of the founders and the numbers as much as on a neat category fit with their own background.
Why Staying Open Matters Here
Experience-led jewellery businesses depend on repeat word of mouth and a strong emotional hook, since a ring-carving kit is not an impulse purchase, it is usually tied to a proposal, a wedding, or another significant life event. That means the customer base refreshes constantly rather than repeat-buying, so the brand has to keep finding new couples and individuals at exactly the right moment in their lives, year after year.
The Workbench London has clearly managed that. The company marked ten years of operation in a public celebration well after its Den appearance, and continues to run both online kit sales and in-person events. A decade in a niche, occasion-driven category is a meaningfully longer run than most Den pitches manage.
Where Things Stand Now
To recap: The Workbench London pitched an at-home ring-making kit, asked for 50,000 pounds for 45 percent, and closed that deal with Sara Davies.
Today the business is still selling its kits and running events through its own website, and has publicly marked ten years in operation, well beyond its original television appearance.
If you were checking whether this one survived, it did, and it has built a genuine decade-long track record in a category built almost entirely on personal, one-off purchases.
Common Questions
Is The Workbench London still trading after Dragons' Den? Yes, the company has passed ten years in business and still sells its ring-making kits and runs events.
Can you buy The Workbench London kits on Amazon? No, kits and events are sold exclusively through the company's own website.
Who invested in The Workbench London on Dragons' Den? Sara Davies, who put up the full 50,000 pounds asked for in exchange for a 45 percent stake.
Where to buy The Workbench London
Still selling as of 14 March 2026. Check today's price and availability.
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See the full The Workbench London deal breakdown and term sheet →
