Tickle Tots

Deal

Re-usable cloth nappies and accessories

Season 15 · Ep 14 Kids & EducationAired 18 February 2018

Tickle Tots, the re-usable cloth nappies and accessories, landed on the national radar after pitching the dragons in Season 15, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 50%
Offered equity: £100K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Sophia Ferguson faced the dragons in Season 15, Episode 14 in the episode that aired 18 February 2018. Tickle Tots, the re-usable cloth nappies and accessories, pitched in the Kids & Education category, one of 82 kids & education businesses to brave the Den across all 22 seasons.

They came in asking £50,000 in exchange for 50% equity, putting a £100K valuation on the business.

A deal was struck.

Across Season 15, 26 of 58 pitches ended in a handshake. In the Kids & Education category overall, roughly 45% of pitches have landed a dragon across the show's history.

Is Tickle Tots still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Tickle Tots?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Tickle Tots get a deal on Dragons’ Den?

Yes. Tickle Tots closed a deal.

What season of Dragons’ Den was Tickle Tots on?

Tickle Tots appeared in Season 15, Episode 14, which aired 18 February 2018.

How much was Tickle Tots asking for on Dragons’ Den?

The founders asked for £50,000 for 50% of the company, a £100K valuation.

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