Tickle Tots
DealRe-usable cloth nappies and accessories
Tickle Tots, the re-usable cloth nappies and accessories, landed on the national radar after pitching the dragons in Season 15, and walked out with a deal.
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From the show
The Dragons’ Den pitch
- £50K
- Asked for
- 50%
- Offered equity
- £100K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Sophia Ferguson faced the dragons in Season 15, Episode 14 in the episode that aired 18 February 2018. Tickle Tots, the re-usable cloth nappies and accessories, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
They came in asking £50,000 in exchange for 50% equity, putting a £100K valuation on the business.
A deal was struck.
Across Season 15, 26 of 58 pitches ended in a handshake. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Tickle Tots?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Tickle Tots get a deal on Dragons’ Den?
Yes. Tickle Tots closed a deal.
What season of Dragons’ Den was Tickle Tots on?
Tickle Tots appeared in Season 15, Episode 14, which aired 18 February 2018.
How much was Tickle Tots asking for on Dragons’ Den?
The founders asked for £50,000 for 50% of the company, a £100K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
