Product Update

Is Tickle Tots Still in Business? (2026 Update)

Is Tickle Tots from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Tickle Tots today.

Dragons' Den IndexUpdated 19 May 20266 min read

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Tickle Tots is a Shropshire cloth nappy business that had a rocky moment on Dragons' Den itself, an accepted offer that then collapsed. Years on, the brand is still trading, with an active shop and a spread of stockists carrying its reusable nappies.

The Short Answer

Yes, Tickle Tots is still in business. The company runs its own website with a working shop selling its reusable nappy ranges and accessories, and its products are also carried by third-party retailers including Little Twidlets, ReNappy and Babipur. That kind of multi-retailer presence is a solid sign of an ongoing, functioning business rather than a brand limping along on its own.

One database, Tracxn, does flag the company as no longer active as of its most recent update, which sits at odds with the live shop and active stockists. On balance, the direct evidence of a working storefront and current third-party listings is the stronger signal, so treat the database flag as outdated rather than definitive.

The Pitch

Tickle Tots pitched in series 15, episode 14, in the Kids and Education category. Founder Sophia, a mum of two designing from her Shropshire kitchen, brought a range of reusable cloth nappies and accessories to the Den, part of the broader push toward sustainable alternatives to disposable nappies.

She asked for 50,000 pounds for 50 percent of the business, giving up half the company for the investment, a sign of just how much capital a small home-grown brand needed to scale manufacturing and stock. Reusable nappies were, and still are, a genuinely growing category as more parents look to cut down on landfill waste from disposables, which gave the pitch an obvious sustainability angle on top of the straightforward cost savings argument for parents.

The Deal That Collapsed

Tickle Tots secured an offer of 50,000 pounds on air, but the deal collapsed before it could complete, a detail widely reported at the time under headlines noting the nappy firm earned its 50,000 pounds only for the agreement to fall apart afterward.

Deals falling through after filming are common enough on Dragons' Den that they barely register as unusual anymore. Due diligence after the cameras stop can surface problems that were not visible, or apparent to either side, during the pitch itself, and either party can walk away.

How the Business Continued

Without a completed Den investment, Tickle Tots kept going on its own steam. The brand built out a wider stockist network beyond its own site, getting its reusable nappies onto specialist retailers that focus specifically on cloth nappy buyers, a market that rewards word of mouth and community trust more than mass advertising.

That kind of grassroots distribution, small specialist retailers stocking the range alongside the brand's own shop, tends to be a durable model for a niche parenting product, even without a big cash injection behind it.

Why the Database Discrepancy Is Worth Flagging

It is worth being upfront about the conflicting signals here rather than glossing over them. Business intelligence databases like Tracxn compile their activity status from a mix of filings, web crawls and other automated signals, and that process does not always keep pace with a small brand's actual day-to-day trading, particularly one that relies more on third-party stockists than on constant activity through its own channels.

A live shop with working checkout pages, current stock, and active third-party retailers carrying the range is a stronger, more direct signal than a database flag with no visible supporting detail. That is why this page treats Tickle Tots as still trading, while noting the discrepancy so readers can weigh the evidence themselves.

Where Things Stand Now

Tickle Tots pitched in series 15 for 50,000 pounds at 50 percent, secured an offer on air, and then saw that deal fall through after filming. The brand has continued trading since, with an active online shop and a spread of specialist stockists carrying its reusable nappy range.

If you are shopping for reusable nappies from the brand you saw on Dragons' Den, Tickle Tots is still selling, both directly and through several established cloth nappy retailers.

Where to buy Tickle Tots

Still selling as of 19 May 2026. Check today's price and availability.

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See the full Tickle Tots deal breakdown and term sheet →