Unbaggeded

No Deal

Luggage pick-up service

Season 21 · Ep 5 Business ServicesAired 1 February 2024

Best known from its Dragons’ Den appearance, Unbaggeded is a luggage pick-up service in Season 21, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 10%
Offered equity: £800K
Sought valuation

Janani Prabhakaran walked into the Den in Season 21, Episode 5 in the episode that aired 1 February 2024. Unbaggeded, the luggage pick-up service, pitched in the Business Services category, one of 30 business services businesses to brave the Den across all 21 seasons.

On the carpet, the number was £80,000 for a 10% stake, which valued the company at £800K.

The dragons passed, and Unbaggeded left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Unbaggeded was one of 57 businesses to pitch in Season 21, where 32 deals got done. In the Business Services category overall, roughly 93% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Unbaggeded?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Unbaggeded get a deal on Dragons’ Den?

No. Unbaggeded pitched the dragons but left Season 21 without a deal.

What season of Dragons’ Den was Unbaggeded on?

Unbaggeded appeared in Season 21, Episode 5, which aired 1 February 2024.

How much was Unbaggeded asking for on Dragons’ Den?

The founders asked for £80,000 for 10% of the company, a £800K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.