Victor's Drinks
DealMake your own cider
Victor's Drinks is a make your own cider that got its big break on Dragons’ Den in Season 12, and walked out with a deal.
As an Amazon Associate, Dragons' Den Index earns from qualifying purchases.
Affiliate link — we may earn a commission at no extra cost to you.
Some Dragons’ Den products rebrand or sell under a parent company. The button above searches current Victor's Drinks listings on Amazon so you see what's actually available today.
From the show
The Dragons’ Den pitch
- £40K
- Asked for
- 25%
- Offered equity
- £160K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Founder Ralph Broadbent and Alex Dixon stepped onto the carpet in Season 12, Episode 3 in the episode that aired 3 August 2014. Victor's Drinks, the make your own cider, pitched in the Food & Drink category, one of 67 food & drink businesses to brave the Den across all 22 seasons.
The ask was £40,000 for 25% of the company, an implied valuation of £160K.
A deal was struck.
Season 12 saw 65 pitches, and 20 of them closed a deal on air. In the Food & Drink category overall, roughly 87% of pitches have landed a dragon across the show's history.
Is Victor's Drinks still in business?
Read our 2026 update on where the company is now.
Sold on Victor's Drinks?
Check today's price and availability before it is gone.
Affiliate link — we may earn a commission at no extra cost to you.
Frequently asked questions
Where can I buy Victor's Drinks?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Victor's Drinks get a deal on Dragons’ Den?
Yes. Victor's Drinks closed a deal.
What season of Dragons’ Den was Victor's Drinks on?
Victor's Drinks appeared in Season 12, Episode 3, which aired 3 August 2014.
How much was Victor's Drinks asking for on Dragons’ Den?
The founders asked for £40,000 for 25% of the company, a £160K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
