We Are Jude

No Deal

Bladder supplements

Season 21 · Ep 12 Health & WellnessAired 21 March 2024

We Are Jude is a bladder supplements that got its big break on Dragons’ Den in Season 21, where it won fans even without landing a deal.

As an Amazon Associate, Dragons' Den Index earns from qualifying purchases.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Some Dragons’ Den products rebrand or sell under a parent company. The button above searches current We Are Jude listings on Amazon so you see what's actually available today.

From the show

The Dragons’ Den pitch

—
Asked for: —
Offered equity: —
Sought valuation

Founder Peony Li stepped onto the carpet in Season 21, Episode 12 in the episode that aired 21 March 2024. We Are Jude, the bladder supplements, pitched in the Health & Wellness category, one of 30 health & wellness businesses to brave the Den across all 22 seasons.

No deal. Every dragon declined, and We Are Jude walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 21 saw 57 pitches, and 32 of them closed a deal on air. In the Health & Wellness category overall, roughly 57% of pitches have landed a dragon across the show's history.

Sold on We Are Jude?

Check today's price and availability before it is gone.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Frequently asked questions

Where can I buy We Are Jude?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did We Are Jude get a deal on Dragons’ Den?

No. We Are Jude pitched the dragons but left Season 21 without a deal.

What season of Dragons’ Den was We Are Jude on?

We Are Jude appeared in Season 21, Episode 12, which aired 21 March 2024.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.