Yogabugs

No Deal

Children's yoga and mindfulness activity

Season 3 · Ep 4 Kids & EducationAired 24 August 2006

Yogabugs is a children's yoga and mindfulness activity that got its big break on Dragons’ Den in Season 3, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Founder Fenella Lindsell and Lara Goodbody stepped onto the carpet in Season 3, Episode 4 in the episode that aired 24 August 2006. Yogabugs, the children's yoga and mindfulness activity, pitched in the Kids & Education category, one of 82 kids & education businesses to brave the Den across all 22 seasons.

No deal. Every dragon declined, and Yogabugs walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 3 saw 73 pitches, and 8 of them closed a deal on air. In the Kids & Education category overall, roughly 45% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Yogabugs?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Yogabugs get a deal on Dragons’ Den?

No. Yogabugs pitched the dragons but left Season 3 without a deal.

What season of Dragons’ Den was Yogabugs on?

Yogabugs appeared in Season 3, Episode 4, which aired 24 August 2006.

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