Yogabugs
No DealChildren's yoga and mindfulness activity
Yogabugs is a children's yoga and mindfulness activity that got its big break on Dragons’ Den in Season 3, where it won fans even without landing a deal.
As an Amazon Associate I earn from qualifying purchases.
Affiliate link — we may earn a commission at no extra cost to you.
Some Dragons’ Den products rebrand or sell under a parent company. The button above searches current Yogabugs listings on Amazon so you see what's actually available today.
From the show
The Dragons’ Den pitch
- £250K
- Asked for
- 30%
- Offered equity
- £833K
- Sought valuation
Founder Fenella Lindsell and Lara Goodbody stepped onto the carpet in Season 3, Episode 4 in the episode that aired 24 August 2006. Yogabugs, the children's yoga and mindfulness activity, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
The ask was £250,000 for 30% of the company, an implied valuation of £833K.
No deal. Every dragon declined, and Yogabugs walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 3 saw 73 pitches, and 8 of them closed a deal on air. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
Sold on Yogabugs?
Check today's price and availability before it is gone.
Affiliate link — we may earn a commission at no extra cost to you.
Frequently asked questions
Where can I buy Yogabugs?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Yogabugs get a deal on Dragons’ Den?
No. Yogabugs pitched the dragons but left Season 3 without a deal.
What season of Dragons’ Den was Yogabugs on?
Yogabugs appeared in Season 3, Episode 4, which aired 24 August 2006.
How much was Yogabugs asking for on Dragons’ Den?
The founders asked for £250,000 for 30% of the company, a £833K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
