Product Update

Is Beam Block Still in Business? (2026 Update)

Is Beam Block from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Beam Block today.

Dragons' Den IndexUpdated 3 March 20266 min read

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Beam Block brought a colour-coded yoga aid into the Den, promising to help users improve balance and flexibility on top of an existing mat. Two dragons backed it. The business did not make it much past its fifth birthday.

The Short Answer

Beam Block is not still in business. The company behind the product was dissolved a few years after its Den appearance, and there is no active Beam Block storefront operating today.

It is one of a number of fitness-equipment pitches from the same era of the show that generated early buzz but did not survive the long grind of retail competition.

The Dragons' Den Pitch

Beam Block appeared in Series 13, Episode 1, in the Sports & Outdoors category. Founder Thierry Giunta pitched a piece of yoga equipment placed on top of a standard mat, using colour-coded pads to guide hand and foot placement and, in theory, improve balance and flexibility for practitioners of all levels.

The ask was 50,000 pounds in exchange for 50 percent of the company, a striking equity offer that handed over half the business for the investment.

The Deal That Got Done

Peter Jones and Touker Suleyman went in together, each putting up 25,000 pounds to jointly control the full 50 percent stake on the table.

That combination gave the company a retail and manufacturing heavyweight in Touker alongside Peter's broader consumer investment experience, exactly the kind of backing a physical product needs to get into shops.

What Happened After the Deal

Despite the strong backing, the business did not build lasting momentum in a crowded fitness accessories market. Yoga props are an easy category for competitors to copy, and standing out against established mat, block and strap brands is difficult without a clear ongoing marketing push.

Within about four years of the pitch, the founder had dissolved the business. It stands as one of the disappointments in Peter Jones's long investment record, a product with real design thought behind it that simply could not carve out a durable slice of a crowded market.

Where Things Stand Now

Beam Block pitched in Series 13 out of the Sports & Outdoors category, asked for 50,000 pounds for 50 percent, and closed that exact deal with Peter Jones and Touker Suleyman splitting the investment evenly.

The company was dissolved a few years later and does not operate today. If you are hoping to pick up a Beam Block for your yoga practice, the product is no longer being made or sold by the original company.

A Reminder That Backing Isn't a Guarantee

It is worth stating plainly that two dragons agreeing to fund a business, and giving up half its equity for the privilege, is not a guarantee of survival. Peter Jones and Touker Suleyman between them have decades of retail and manufacturing experience, yet Beam Block still closed within a handful of years.

That is not a knock on either dragon's judgement so much as a reflection of how difficult the fitness accessories market has become. Consumers can find close substitutes for almost any yoga prop within minutes online, often at a lower price, which makes brand loyalty hard to build and even harder to keep once the initial television exposure fades.

It is also a reminder for viewers not to treat a strong Den pitch as a verdict on a product's long-term prospects. The panel is judging a founder's pitch, their numbers and their potential in a fifteen-minute window, not running a multi-year market study. The best pitch in the room does not always become the best-selling product on the shelf.

Common Questions

Did Beam Block get a deal on Dragons' Den? Yes. Peter Jones and Touker Suleyman each invested 25,000 pounds, for a combined 50,000 pounds and 50 percent of the company.

Is Beam Block still sold? No. The company was dissolved within about four years of the pitch, and there is no active retailer or website selling the product today.

Who founded Beam Block? Thierry Giunta developed and pitched the yoga aid, which used colour-coded pads placed on top of a standard mat to guide hand and foot positioning.

Why did the business close? Public reporting does not give a single specific cause, but the product competed in a crowded, easily copied yoga accessories market, a category where standing out long term is difficult without sustained marketing investment.

Where to buy Beam Block

Still selling as of 3 March 2026. Check today's price and availability.

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See the full Beam Block deal breakdown and term sheet →