Product Update
Is Beans Coffee Club Still in Business? (2026 Update)
Is Beans Coffee Club from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Beans Coffee Club today.
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Beans Coffee Club pitched a coffee subscription that matches customers to UK roasters based on their taste, and left the Den with two Dragons backing it. If you are checking whether the business is still around, the short answer is yes, and it has grown since the appearance.
The Short Answer
Beans Coffee Club is still in business and still selling subscriptions directly through its own website. There is no Amazon listing, this is a subscription service rather than a one-off product, so the official site is the only place to sign up. Coffee subscriptions are a genuinely competitive space in the UK, with plenty of well-funded rivals chasing the same customers, so simply remaining in business years after the pitch is not a given for a company this size.
The company has also raised further money since filming through a public crowdfunding round, which is a meaningful signal for a subscription business that lives or die on customer retention and cash flow.
The Pitch
Founders Richard and Fiona brought Beans Coffee Club to the Den in series 20, episode 11, pitching in the Other category. The idea is a personalised subscription service that matches customers to a rotating selection of coffees from independent UK roasters based on their taste and brewing preferences, priced from around £7.99 a month.
The founders asked for £50,000 in exchange for 15 percent of the business, a mid-sized raise for a subscription model that needed capital to fund roaster partnerships and marketing rather than heavy manufacturing.
The Deal
Deborah Meaden and Steven Bartlett both backed the pitch, each taking a 7.5 percent stake for their share of the £50,000, matching the founders' original ask on the money and the equity combined.
Two Dragons investing at the exact terms asked for is a fairly clean outcome in Den terms, no last-minute renegotiation of the equity, no walking away with less than hoped for. It suggests the room saw the subscription numbers as solid enough not to need to push harder.
What Happened After the Show
The exposure from the episode was immediate and large. The company reported over 250,000 visits to its site within 24 hours of airing, the kind of traffic spike that either overwhelms a small operation or, if the fulfilment holds up, converts into a real customer base. Beans Coffee Club also ran a Seedrs crowdfunding campaign afterwards, raising £94,063 from 86 investors, which points to a business that kept building rather than simply riding out the initial spike.
Subscription businesses are unforgiving over the long run because every customer has to be re-won every month. Continuing to operate, and raising further outside capital, both suggest the retention numbers behind the scenes have held up.
The model itself, matching customers to independent UK roasters rather than shipping one house blend to everyone, also gives the business a built-in reason for people to stick around. Coffee drinkers who care enough to want variety are exactly the audience a personalisation-led subscription is built to retain, which is a more defensible position than competing purely on price against supermarket coffee. Working with a network of independent roasters rather than a single supplier also spreads the business's supply risk, if one roaster has a bad batch or a delivery issue, the subscription does not grind to a halt for every customer at once.
Where Things Stand Now
Beans Coffee Club pitched in series 20, asked for £50,000 for 15 percent, and closed the deal at those exact terms with Deborah Meaden and Steven Bartlett. Today, the subscription service is still live and still taking new members.
If you came here to check whether this one made it, it did. Beans Coffee Club is still matching customers to independent roasters, still running its own site, and still adding to the funding it first raised on television.
Common Questions
Is Beans Coffee Club still in business? Yes. The subscription service is still active and taking new members through its own website.
Who invested in Beans Coffee Club on Dragons' Den? Deborah Meaden and Steven Bartlett each took a 7.5 percent stake for their share of the £50,000 investment, matching the founders' £50,000 ask for 15 percent.
How much does a Beans Coffee Club subscription cost? Subscriptions start from around £7.99 a month, with new subscribers offered a discount on their first two bags.
Where to buy Beans Coffee Club
Still selling as of 19 June 2026. Check today's price and availability.
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See the full Beans Coffee Club deal breakdown and term sheet →
