Product Update
Is Bide Planet Still in Business? (2026 Update)
Is Bide Planet from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Bide Planet today.
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Bide Planet, founded by Wiltshire entrepreneur Amelia Gammon, pitched an eco-friendly cleaning products range with an unusual social mission attached to it. The short answer for anyone checking in now is yes, Bide is still in business.
The Short Answer
Bide Planet is still trading. The brand sells its plastic-free, non-toxic, vegan cleaning and body care products through its own website, and it holds B Corp certification, which requires ongoing verification of its social and environmental standards, a strong indirect signal that the company remains an active, compliant business rather than a dormant one.
It does not sell through Amazon, and the direct site remains the main place to buy. Cleaning products are a naturally repeat-purchase category, which gives a brand like Bide a steadier revenue base than a one-off gadget or novelty item, provided customers keep coming back once they have switched away from conventional supermarket cleaning brands.
The Pitch
Amelia Gammon pitched Bide in series 20, episode 4. According to our index, the ask was £80,000 in exchange for 20 per cent of the business, though contemporary press coverage described the equity on offer as closer to 5 per cent, a gap that reflects how reporting on live valuations sometimes differs from the figures an index confirms after the fact; the ask amount and equity used here follow our verified record.
What set the pitch apart from a typical cleaning products company was its stated business model: turning ordinary homes into small-scale production sites and employing marginalised members of society at wages well above the minimum, an ethical manufacturing angle layered on top of the environmental one.
The Reception
The pitch did not land cleanly with every Dragon. At least one investor pushed back on how the company's valuation was justified, a common sticking point when a founder is asking a premium price for a business built as much on mission as on current revenue.
Even so, our index records the pitch as ending in a deal, which fits with a company built around a genuinely differentiated social model that some Dragons would have found compelling despite the valuation debate.
What Happened After
Bide Planet has continued operating and expanding its product range since its Dragons' Den appearance, and the brand has generated a steady stream of customer reviews that reference discovering the company through its television appearance, a sign the broadcast continues to drive new customers to the site well after it aired.
The B Corp certification is worth noting specifically: it is not a one-off badge, it requires the company to keep meeting verified standards on social and environmental performance to retain it, which means Bide has had to keep operating in a way that satisfies an external auditor, not just its own marketing copy.
The employment model behind the brand also gives it a story that goes beyond the product itself. A cleaning products company that ties its supply chain to fair pay for marginalised workers has a harder time quietly winding down without drawing attention, since its customer base is specifically drawn to that mission, which adds another layer of accountability on top of the standard commercial pressure to keep selling.
Common Questions
Is Bide Planet still in business? Yes. The brand continues to sell its eco-friendly cleaning and body care products through its own website and holds B Corp certification.
How much did Bide Planet ask for on Dragons' Den? Our index records the ask as £80,000 for 20 per cent of the business, though some contemporary press coverage described the equity on offer differently.
What makes Bide Planet's model different? Beyond the eco-friendly product line, the company has built its manufacturing around home-based production and employing marginalised workers at above minimum wage.
Where Things Stand Now
Here is the recap. Bide Planet pitched in series 20, episode 4, asking £80,000 for 20 per cent, and secured a deal despite some scrutiny of its valuation. The company holds B Corp certification and continues to draw customers who discovered it through the show.
If you came here to check whether Bide survived its Dragons' Den appearance, it did. Its eco-friendly cleaning products remain available directly from the brand's own website today.
Where to buy Bide Planet
Still selling as of 15 June 2026. Check today's price and availability.
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See the full Bide Planet deal breakdown and term sheet →
