Product Update
Is Bobhead Still in Business? (2026 Update)
Is Bobhead from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Bobhead today.
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Bobhead pitched stylish motorcycle clothing to the Den on the strength of a niche its founders felt the big brands had abandoned, and walked away with a joint offer from two Dragons. If you are checking whether the brand is still around, the short answer is yes, Bobhead is still selling.
The Short Answer
Bobhead is still in business, still trading through its own website, and still making the same pitch it made in the Den: stylish, affordable clothing and accessories for a new generation of bikers. There is no Amazon storefront, the official site is the place to buy.
For a small apparel brand built around a specific rider culture, keeping its own site running years after a single episode is a fair sign the customer base it identified on air was real. Independent apparel labels in this space typically live or die on repeat purchases from riders who have already bought once and trust the fit and finish, so continuing to sell to the same core audience matters more here than chasing broad, one-off sales.
The Pitch
Brothers Damien and Sebastian Harris brought Bobhead to the Den in series 20, episode 9. Their pitch was that mainstream motorcycle brands had lost touch with a new-age biker who wants style and quality without the inflated price tag, and they backed it up with a following of around 150,000 across social platforms and £206,000 in sales at the time of filming.
The brothers asked for £50,000 in exchange for 10 percent of the business, valuing the company at £500,000 on the ask.
The Deal
Two Dragons bit. Peter Jones and Touker Suleyman made a joint offer of £50,000 for 30 percent, each putting in £25,000 for a 15 percent stake. That is the full amount the brothers asked for, but three times the equity they originally offered, a trade that is common in the Den when Dragons like the founders and the numbers but want a bigger stake to match the extra risk.
Getting two experienced retail and fashion operators into one deal, rather than just the cash, is arguably the more valuable part of that outcome for a clothing brand still working out its supply chain and margins. Touker Suleyman in particular built his career in the rag trade, owning brands including Hawes & Curtis and Ghost, and few Dragons bring that level of manufacturing and retail-margin experience to a fashion pitch.
What Happened After the Show
Bobhead kept building on the fanbase it walked into the Den with. The brand continues to sell casual shirts, caps and beanies through its own site, pricing consistent with the premium positioning it pitched, rather than racing to the bottom on price to compete with mass-market motorcycle apparel.
Coverage of the brand since the episode has continued to describe it in the present tense, as an active, operating business rather than a one-off television appearance, which lines up with what the storefront itself shows.
The category the brand competes in matters here too. Motorcycle apparel is a crowded, brand-loyal market where riders tend to stick with names they trust once they find the right fit and finish, so simply staying visible and in stock years after a single television appearance is itself a meaningful result for a small independent label going up against long-established players.
Where Things Stand Now
Bobhead pitched in series 20, asked for £50,000 for 10 percent, and closed at £50,000 for 30 percent with Peter Jones and Touker Suleyman each taking a 15 percent stake. Today, the brand is still trading directly through its own website.
If you came here wondering whether this one survived, it did. Bobhead is still dressing riders in the same style it pitched on television, still running its own shop, and still leaning on the two dealmakers who backed it.
Common Questions
Is Bobhead still in business? Yes. The motorcycle clothing brand continues to sell through its own website, bobhead.co.uk.
Who invested in Bobhead on Dragons' Den? Peter Jones and Touker Suleyman made a joint offer, each investing £25,000 for a 15 percent stake, for a combined £50,000 at 30 percent, against a £50,000 ask for 10 percent.
Can you buy Bobhead clothing on Amazon? No. Bobhead sells directly through its own site rather than through a third-party marketplace.
Where to buy Bobhead
Still selling as of 18 June 2026. Check today's price and availability.
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See the full Bobhead deal breakdown and term sheet →
