Product Update
Is Brand Yourself Still in Business? (2026 Update)
Is Brand Yourself from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Brand Yourself today.
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Brand Yourself went into the Den offering to fix people's Google search results, and it left with one of the more solid deals of that series. If you landed here wondering whether an online reputation management company can actually stay in business for years, the answer with this one is a clear yes.
The Short Answer
Brand Yourself is still in business. The company continues to operate as an online reputation management service, running its own platform where people and businesses can push down unflattering search results and build a cleaner online presence.
This was never a product you would find on Amazon, it is a software and services business, so the only place to check is its own website, and that website is still live and still selling subscriptions and professional services years after the pitch.
The Pitch
Brand Yourself appeared in Series 16, Episode 8. The founders came in with a business built around a genuinely useful idea, most people have no control over what shows up when someone searches their name, and a bad result, fair or not, can cost a job or a client.
They asked the Dragons for £100,000 in exchange for 2.5 percent of the business, a valuation north of 4 million pounds, which is a bold number to put in front of a panel that spends most of its time finding reasons to say no.
The Deal That Got Done
This is one of the cleaner outcomes to track. Peter Jones made the offer and the deal was completed. He later said on social media that he was genuinely excited to invest, citing the company's track record and the strength of the underlying idea, and that four Dragons had made an offer on the pitch, which is not a common occurrence in the Den.
A confirmed, public endorsement like that from the Dragon himself is about as strong a signal as this kind of story gets. It suggests the investment was real, not just a handshake for the cameras that quietly disappeared once the crew packed up.
Why Reputation Management Had Room to Grow
Online reputation management is a category that only gets more relevant over time, not less. Search results follow people around for years, social media posts resurface at the worst moments, and both individuals and small businesses increasingly understand that the first page of Google is effectively their public face.
That gives a company like Brand Yourself a durable reason to exist well beyond the news cycle that got it noticed in the first place. It is not a seasonal product or a fad, it is a service built around a problem that most people only discover they have once it is already too late, whether that is a job offer withdrawn over an old social media post or a client who backed out after a bad search result.
Where Things Stand Now
Brand Yourself pitched in Series 16, Episode 8, asked for £100,000 for 2.5 percent, and secured that investment from Peter Jones, who publicly confirmed his enthusiasm for the deal afterward. That kind of on-record confirmation is rare and worth noting.
Today the business is still operating as a reputation management platform, sold directly through its own site rather than through retail. If you were checking whether this one made it, it did, and the founder's own backer has said as much publicly.
Common Questions
Is Brand Yourself still trading in 2026? Yes, the company still operates its reputation management platform and continues to sell subscriptions and professional services to individuals and businesses.
Did Peter Jones actually complete the investment? Yes. Peter Jones publicly confirmed on social media shortly after the episode aired that he was investing and was excited about the company's prospects, which is a stronger and more direct confirmation than most Dragons' Den pitches ever get.
Can you buy Brand Yourself through Amazon? No, this is a software and services business rather than a physical product, so it is sold entirely through its own website rather than any marketplace.
What does Brand Yourself actually offer? It helps individuals and businesses manage what appears when someone searches their name online, using positive new content and its own tools to push down unflattering search results.
Why did Peter Jones back this particular pitch? Reputation management touches nearly everyone with an online presence, a job applicant, a small business owner, a public figure, which gives the business a broad, renewable customer base rather than a narrow niche, the kind of durable market Peter Jones has tended to favour across his Dragons' Den investments.
Where to buy Brand Yourself
Still selling as of 23 May 2026. Check today's price and availability.
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See the full Brand Yourself deal breakdown and term sheet →
