Product Update
Is Coti Vision Still in Business? (2026 Update)
Is Coti Vision from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Coti Vision today.
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Coti Vision walked into the Den with a simple pitch: reading glasses that hang round your neck on a chain you can swap to match your outfit. It is a small idea executed well, and small ideas executed well tend to survive. If you are here to find out whether the business made it past the cameras, the short answer is yes, it is still trading.
The Short Answer
Coti Vision is still in business. The brand sells directly through its own website and its chains and reading glasses are also stocked by independent opticians around the UK, which is a stronger signal of staying power than a webshop alone. A product still earning shelf space in bricks-and-mortar opticians years after its Den appearance is not coasting on nostalgia.
There is no Amazon listing for the brand, so the official site and its optician partners are where you buy. That is a deliberate choice for a lot of specialist eyewear brands, who would rather control the customer relationship and the fit advice than compete on price in a marketplace.
The Dragons' Den Pitch
Coti Vision was founded by Julie and Nancy, who pitched the idea of making everyday reading glasses fun again through a magnetic, interchangeable chain system. Instead of one boring pair of readers on one boring chain, customers could click a new chain on to match the day's outfit.
The founders asked for 50,000 pounds in exchange for 20 percent of the company, valuing the business at 250,000 pounds. It is a modest ask by Den standards, the kind of number that tends to get a quicker yes or no than the seven-figure valuations that dominate the headlines. The pitch appeared in series 18, one of a run of consumer product pitches that season built on the same idea of taking something dull and everyday and giving it real design thought.
The Deal That Got Done
Deborah Meaden made the investment, putting up the full 50,000 pounds for the 20 percent stake on offer. She said she liked that the founders had taken an everyday, slightly dull bit of kit and made it something people would actually want to be seen wearing.
Meaden has a track record with practical, well-made consumer products, and glasses chains sit comfortably in that lane. It was a clean deal too, full ask, full equity, no haggling drama, which is unusual enough on this show to be worth noting.
Why Staying Open Matters Here
A single Den appearance generates a spike of orders and then, for most businesses, a long quiet stretch where the real work happens. Sourcing materials at volume, managing a small optical accessories category that most shoppers do not think about until they need reading glasses, and building relationships with independent opticians one shop at a time. None of that is glamorous and none of it happens on camera.
Coti Vision has clearly done that unglamorous work. Getting picked up by opticians as a stocked accessory, rather than just selling direct to consumers online, is a harder door to open than most people realise. Opticians are cautious about what they put next to their frames displays.
It also helps that reading glasses are a repeat category by nature. Prescriptions and preferences change, people lose chains, and a customer who liked the first purchase tends to come back for a second one in a different colour, which gives a small accessories brand a more forgiving repeat-purchase curve than a single-use novelty product would have.
Where Things Stand Now
To recap: Coti Vision pitched interchangeable glasses chains, asked for 50,000 pounds for 20 percent, and got exactly that from Deborah Meaden.
Today the company is still selling, both through its own website and through independent opticians who stock the range. It has no presence on Amazon, but that has not stopped it building out beyond direct-to-consumer sales into physical retail, which is arguably a better long-term signal than marketplace volume would be.
If you came here wondering whether this one survived its television moment, it did, and it has grown a distribution footprint most Den alumni never manage.
Common Questions
Is Coti Vision still on Dragons' Den's list of successful pitches? Yes. The company got the full 50,000 pounds it asked for from Deborah Meaden and is still trading today.
Can you buy Coti Vision chains on Amazon? No. The brand sells through its own website and through independent opticians rather than through Amazon.
Who invested in Coti Vision on Dragons' Den? Deborah Meaden, who put up the full 50,000 pounds asked for in exchange for a 20 percent stake.
Where to buy Coti Vision
Still selling as of 11 March 2026. Check today's price and availability.
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See the full Coti Vision deal breakdown and term sheet →
