Product Update

Is CYCL Wing Lights Still in Business? (2026 Update)

Is CYCL Wing Lights from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy CYCL Wing Lights today.

Dragons' Den IndexUpdated 22 March 20266 min read

As an Amazon Associate I earn from qualifying purchases.

CYCL, the company behind WingLights bicycle indicators, is one of the clearer success stories to come out of the Den. If you are wondering whether you can still buy a pair, the answer is yes, and the business has grown well past what it looked like on the night it pitched.

The Short Answer

CYCL is still very much in business. The company runs its own website and sells directly to customers, and by its own figures has shipped WingLights to riders in more than 30 countries, with total sales well past half a million units.

It is not on Amazon under our records, which is worth flagging since plenty of buyers default to Amazon first. Go direct to the company's own site instead.

That direct-to-consumer approach also fits the product. WingLights are a specialist safety accessory rather than an impulse purchase, and buyers researching a bike or e-scooter indicator tend to go looking for the manufacturer's own detailed product pages rather than a generic marketplace listing.

The Pitch

CYCL pitched in series 14, episode 12. Founders Luca Amaduzzi and Agostino Stilli built WingLights after finding cycling around London genuinely unsafe without a clear way to signal a turn, and asked for £45,000 in exchange for 12.5 per cent of the business.

The product is a small, detachable indicator that slots into the end of a handlebar, giving cyclists and e-scooter riders a proper turn signal instead of an arm stuck out into traffic. Peter Jones reportedly told the founders the build quality was as good as anything he had seen in a product pitch, which is a strong compliment from a Dragon who has seen thousands of them.

The founders had already built genuine traction before walking into the Den, having run a successful crowdfunding campaign and shipped product to early backers, which gave the panel hard sales data to work from rather than a projection built on hope.

The Deal

Nick Jenkins, the founder of Moonpig, made the investment, putting up the full £45,000 for the 12.5 per cent on offer. Jenkins backing a physical consumer product with a clear safety angle and international scaling potential lines up with his broader investing pattern outside the Den.

It is also a case where the equity stayed at what was originally asked, no renegotiation, which suggests the Dragons saw the valuation as fair from the outset.

What Happened After

CYCL kept iterating on the product well beyond the version shown in the Den. The current generation, WingLights360, adds always-on running lights alongside the indicator function and has been through its own crowdfunding push to expand the range further.

The company has picked up ongoing press coverage in the cycling trade press for updates to the product line, and continues to frame its mission around reducing dangerous overtaking and close passes, the same safety case that got the founders their deal in the first place.

It has also broadened beyond bicycles into e-scooter compatible versions, tracking the wider shift toward micromobility on UK roads rather than staying locked to a single vehicle type, which has helped keep the addressable market growing years after the original pitch.

Common Questions

Is CYCL still in business? Yes. The company runs an active direct-to-consumer website and has continued to release new product versions well beyond the original pitch.

Who invested in CYCL on Dragons' Den? Nick Jenkins, founder of Moonpig, who put up the full £45,000 asked for a 12.5 per cent stake.

How many WingLights have they sold? The company's own figures put total sales at more than 500,000 units across over 30 countries.

Where Things Stand Now

CYCL asked for £45,000 for 12.5 per cent in series 14 and got it from Nick Jenkins. Years later, the company has sold hundreds of thousands of units across more than 30 countries and continues to release new versions of the product.

This is one of the cleaner still-in-business verdicts in the archive. If you want a pair of WingLights, the company's own site is where to look.

It is also a reminder of what a Den deal can do at its best. A pitch built on strong pre-existing traction, matched with a Dragon who understood the wider mobility trend, turned into a genuinely international product line rather than staying a one-country novelty.

Where to buy CYCL Wing Lights

Still selling as of 22 March 2026. Check today's price and availability.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

See the full CYCL Wing Lights deal breakdown and term sheet →