Product Update
Is Dinoski Still in Business? (2026 Update)
Is Dinoski from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Dinoski today.
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Dinoski built its name on animal-themed ski suits and outerwear for kids, made from recycled plastic bottles. The short answer to whether it is still in business is yes, though these days you will find it under a new name.
The Short Answer
The company behind Dinoski is still trading and still selling children's outerwear, now under the brand name Roarsome. It sells through its own website as well as third-party retailers such as eBay and specialist ski and outdoor stores, though it does not appear to run its own Amazon storefront.
A rebrand is not the same as closing down. The product line, the animal-suit concept and the underlying company have carried straight through into the new name, and if anything the range has grown wider since the switch rather than narrower, which is usually the opposite of what happens when a struggling brand quietly relaunches under a new identity to shed a bad reputation.
The Pitch
Dinoski appeared in Series 17, Episode 8, with the founders asking for £50,000 in exchange for 12.5 percent of the business. The pitch was built around animal-themed one-piece snowsuits, ski wear and swimwear for children, made from recycled plastic bottles, aimed squarely at the family ski holiday and outdoor market.
It is a strong niche play: distinctive enough to stand out on a ski slope full of plain black jackets, with an environmental story that resonates with parents, and a product category, kids' outerwear, that families buy new every couple of seasons as children grow.
The recycled-materials angle also gave the pitch something a lot of children's clothing brands lack: a genuine sustainability story that goes beyond marketing language, since the suits are made directly from recycled plastic bottles rather than simply carrying a green label on otherwise conventional materials.
Children's ski wear is also a category with naturally high repeat purchase built in, since a growing child outgrows a snowsuit within a season or two regardless of how well made it is. That built-in replacement cycle, combined with a distinctive enough design that siblings and friends notice it on the slopes, is exactly the kind of word-of-mouth engine that tends to appeal to investors looking past the first sale.
What Happened After the Deal
Since the episode, the business has expanded its product range well beyond ski suits, adding rain gear and swimwear under named animal characters like Spike the Dinosaur, Cub and Hop. The brand has picked up industry recognition along the way, including Draper's Kidswear Brand of the Year and a Best Children's Activewear award.
At some point after the show, the company repositioned itself under the Roarsome name, while keeping Dinoski-branded products in its catalogue and continuing to sell through both dinoskiwear.com and roarsome.com. Retail partners now include established outdoor and children's specialists, a sign the brand has moved from a single TV appearance into genuine wholesale distribution.
Winning a named industry award like Draper's Kidswear Brand of the Year is a meaningful marker on its own. Trade awards like that are judged by people inside the retail industry rather than by consumers, which means the brand had to prove itself commercially, not just win over viewers watching from the sofa.
Why a Rebrand Isn't a Red Flag Here
It's worth being clear about why this counts as a survival rather than the sort of quiet failure that often hides behind a name change. Rebrands driven by financial trouble usually come with a shrinking product range, a scaled-back website, or a gap in trading activity. None of that is visible here. The Roarsome relaunch instead came with a wider product range, new named characters, and continued trade awards, all pointing to a business growing into a bigger identity rather than retreating from one.
Family outerwear brands often outgrow a single-animal or single-product name as their range expands, and moving from Dinoski, tied specifically to dinosaurs, to the broader Roarsome name reads as exactly that kind of natural evolution rather than a rescue rebrand.
Where Things Stand Now
Dinoski pitched in Series 17 for £50,000 and 12.5 percent, and the business has since grown into a broader family outerwear brand now trading as Roarsome, still selling the animal-themed ski suits that got it noticed in the first place.
If you're trying to track down the brand from the episode, look for Roarsome. It is the same company, just wearing a new name, and the animal-suit concept that won the Dragons over is still very much the heart of the range, now sold through a wider set of retail partners than it had when it first pitched.
Where to buy Dinoski
Still selling as of 30 May 2026. Check today's price and availability.
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See the full Dinoski deal breakdown and term sheet →
