Product Update

Is Double Still in Business? (2026 Update)

Is Double from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Double today.

Dragons' Den IndexUpdated 1 February 20266 min read

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Double was a dating app with a genuinely different pitch, matching pairs of friends with other pairs rather than individuals, and it landed a deal with Nick Jenkins in series 13. The app itself, though, did not stay independent for long.

The Short Answer

Double, as the standalone app that pitched in the Den, is no longer operating independently. In November 2016, roughly a year after its broadcast, the business was acquired by M14 Industries, a Manchester based white label dating app platform, and folded into that company's operations.

This is a case where the research does not cleanly support an ongoing, independent Double brand today. Whether any of the original technology or user base survives inside M14's later ventures is not something we can confirm from public reporting, so the honest answer is that the app as it pitched is gone.

Dating apps in general have an unusually high failure and consolidation rate, since building the user density needed for matches to work reliably is expensive, and acquisitions like the one that absorbed Double are a common outcome even for apps with a genuinely clever concept.

The Pitch

Double pitched in series 13, episode 10, in the Tech & Software category. The concept was pitched as a kind of double dating Tinder, letting users pair up with a friend, swipe through other pairs together, and match as a foursome before opening a group chat.

The founders asked for 75,000 pounds in exchange for 15 percent of the business, a fairly typical early stage tech valuation for the category at the time.

The founders pitched Double at a moment when double dating apps were still a novel idea in the UK market, betting that friend group based matching would solve some of the awkwardness and safety concerns that come with meeting a stranger from a solo dating app.

The Deal That Got Done

Nick Jenkins, the founder of Moonpig, backed the app at the full 75,000 pounds asked for, taking the 15 percent on the table. Jenkins built his own reputation scaling a consumer facing tech business, which made him a logical fit for a dating app trying to grow its user base fast.

For a short while after the broadcast, that looked like a promising match between an operator who understood consumer apps and a founder with a genuinely novel idea in a crowded category.

Jenkins's own experience taking Moonpig from a small startup into a major consumer brand gave him real credibility as an investor in a fast growing app, even if that particular bet did not end with Double surviving as an independent business.

What Actually Happened Next

Dating apps live or die on network effects, since the product only works if there are enough users in a given area to make matching viable, and building that critical mass is expensive and slow for a small independent app to manage alone.

Rather than continue building that scale solo, Double was acquired by M14 Industries in November 2016. M14 built its business as a white label platform for other dating apps, so the acquisition likely folded Double's technology and user base into a broader offering rather than keeping it running as a standalone consumer brand.

Public reporting on the acquisition does not detail what happened to Double's existing user base or branding after the deal closed, and M14 Industries itself later ran into its own well documented difficulties with a different Den investment, which makes tracing the full afterlife of the original Double app difficult from public sources alone.

It is also worth noting that Nick Jenkins, the Dragon who backed Double, went on to build a relationship with M14 through the same dating and consumer app world, which is part of how the two companies ended up crossing paths at all before the acquisition took place.

Where Things Stand Now

The recap: Double pitched in series 13 for 75,000 pounds at 15 percent, and Nick Jenkins backed it at those terms.

The app itself stopped operating as an independent product once M14 Industries acquired it in late 2016. If you came here looking for the Double dating app on the App Store today, you are very unlikely to find it under that name, since the business behind it moved on to a different model years ago.

Anyone specifically looking for the original double dating concept today would be better served searching for newer entrants in the space, since the brand that pitched in series 13 has not operated under its own name for years.

Where to buy Double

Still selling as of 1 February 2026. Check today's price and availability.

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See the full Double deal breakdown and term sheet →