Product Update
Is Fixits Still in Business? (2026 Update)
Is Fixits from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Fixits today.
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Fixits pitched a mouldable, reusable repair stick as an eco-friendly alternative to glue and tape, and left the Den with a Dragon on board. If you have been wondering whether the product made it past the episode, the short answer is yes. Fixits is still on sale.
The Short Answer
Fixits is still in business and still selling directly through its own website, which still carries an as seen on Dragons' Den badge on its homepage. There is no Amazon listing, so the official site is where to buy. A single bad batch or an unreliable formula tends to show up quickly in reviews for products like this, so a continued direct-to-consumer presence years on is a modest but real vote of confidence from repeat customers.
Household repair products live or die on repeat purchases and word of mouth, since nobody buys the same fixing stick twice unless the first pack actually worked. Still being sold years after the pitch is a reasonable sign that it does.
The Pitch
Fixits pitched in series 20, episode 10, in the Other category, a catch-all that tends to house exactly this kind of clever household gadget. The product is a bio-plastic stick that softens in about a minute of hot water, can be moulded into almost any shape by hand, and hardens again within minutes, ready to fix broken toys, frayed cables, loose fittings and anything else glue or tape struggle with.
The founders asked for £45,000 in exchange for 25 percent of the business, a modest raise for a product with a low unit cost and a wide range of everyday uses.
The Deal
Steven Bartlett backed the pitch, investing in the business during the episode. Reporting on the deal did not surface a public breakdown of the exact final terms against the ask, but the outcome was a completed deal with Bartlett on board.
Bartlett's investing pattern tends to favour direct-to-consumer brands with a clear hook and strong margins, and a reusable, compostable repair product with no obvious like-for-like competitor fits that profile well.
What Happened After the Show
Fixits has continued to sell through its own site since the appearance, offering packs of three and packs of eight sticks, and has built out a wider range of use cases in its marketing, from craft projects to household repairs. The company has also leaned on its environmental credentials, describing the sticks as non-toxic, biodegradable and compostable to EN-14995 standards, a point of differentiation against competitors like Sugru that use a stickier, less reusable mouldable glue.
That kind of ongoing positioning, refining the pitch against named competitors rather than just repeating the original one, points to a business still actively marketing rather than coasting on old television clips.
Household repair and craft products also tend to find a second life through word of mouth and gifting, a pack of fixing sticks is the kind of small, useful item people pass along to friends and family once they have tried it themselves, which can sustain steady sales long after the original television spike has faded. Stockists like Babipur and The Bare Alternative, both known for carrying low-waste and reusable household goods, have also carried the product, which suggests it has found a home with retailers built specifically around the kind of sustainable-repair audience Fixits is targeting.
Where Things Stand Now
Fixits pitched in series 20, asked for £45,000 for 25 percent, and secured investment from Steven Bartlett. Today, the product is still selling directly through the company's own website.
If you came here to check whether this one survived, it did. Fixits is still fixing things, still shipping from its own store, and still making the case that a reusable mouldable stick beats a tube of glue you will only use once.
Common Questions
Is Fixits still in business? Yes. The mouldable fixing sticks are still sold directly through the company's own website.
Who invested in Fixits on Dragons' Den? Steven Bartlett backed the pitch, against a £45,000 ask for 25 percent equity.
Is Fixits available on Amazon? No, based on the available information the product is sold directly through the official Fixits website rather than through Amazon.
Where to buy Fixits
Still selling as of 18 June 2026. Check today's price and availability.
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See the full Fixits deal breakdown and term sheet →
