Product Update
Is Flush Brush Still in Business? (2026 Update)
Is Flush Brush from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Flush Brush today.
As an Amazon Associate I earn from qualifying purchases.
Flush Brush pitched a self-cleaning toilet brush as a genuinely more hygienic alternative to the traditional bristled brush sitting in a holder next to every toilet in Britain. The original company behind the pitch did not survive, but the product itself is still very much on sale.
The Short Answer
The picture here is mixed, and worth explaining properly rather than flattening into a simple yes or no. Flush Brush Limited, the company that pitched on the show, was dissolved in 2024, roughly five years after its Den appearance, according to Companies House records.
At the same time, the FlushBrush product itself is still being sold today through an active website, with current pricing, stock levels and a 2026 copyright date on the site. The product survived even where the original limited company did not.
The Pitch
Hampshire-based inventor Tom Keen brought Flush Brush into the Den in Series 17, Episode 1, pitching a self-cleaning toilet brush designed to replace the traditional design that most people find genuinely unpleasant to use and store.
He asked for £50,000 in exchange for 33 percent of the business, positioning the product as a simple hygiene upgrade for a household item that had not meaningfully changed in design for decades.
The Deal and What Happened After
Sara Davies made the investment, offering £50,000 for the 33 percent asked, and Keen accepted the deal on air. As with a number of pitches from this era of the show, an on-camera agreement does not always translate cleanly into a fully completed, long-term partnership once negotiations continue after filming.
After the show, Keen also ran a Kickstarter campaign for the product, which proved highly successful, raising over a million dollars and shipping tens of thousands of units to close to 100 countries. That crowdfunding success appears to have carried the product forward even as the original limited company's financial position weakened over time, its final accounts showing only £2,447 in total assets before it was dissolved in 2024.
Why the Product Outlived the Company
A single, well-designed household product with genuine mass-market appeal does not necessarily need the original corporate vehicle to survive in order to keep being sold. Restructuring a small consumer goods business, moving manufacturing, distribution or the trading entity itself, is a common and often necessary step once a product outgrows its original small-scale setup.
The Kickstarter success in particular gave Flush Brush an international customer base and manufacturing scale that likely required a different operational structure than the one pitched on the show, which is a plausible explanation for why the original company wound down while the product itself kept selling under the same name.
Where Things Stand Now
Flush Brush pitched in Series 17, Episode 1, asked for £50,000 for 33 percent, and accepted an offer on air from Sara Davies. The original limited company, Flush Brush Limited, was dissolved in 2024 with a weak final balance sheet.
Despite that, the FlushBrush product is still being actively sold today through its own website, with current stock and pricing. If you are asking whether you can still buy a FlushBrush, the answer is yes. If you are asking whether the exact company that pitched on the show is still trading, it is not, the name lives on, the original corporate entity does not.
Common Questions
Can you still buy a FlushBrush? Yes, the product is actively sold through its own website, with current pricing and stock levels shown as of 2026.
Is the original company that pitched on Dragons' Den still trading? No, Companies House records confirm Flush Brush Limited was dissolved in 2024, its final accounts showing only £2,447 in total assets.
Did Sara Davies's investment actually complete? The offer was accepted on air, but as with several other pitches from this run of the show, the agreement does not appear to have carried through into a lasting, fully completed partnership.
How did the product survive after the company closed? A separately run Kickstarter campaign after the show raised over a million dollars and shipped tens of thousands of units internationally, which likely gave the product the manufacturing scale and customer base to continue under the same name even as the original small company wound down.
Is a self-cleaning toilet brush actually a big enough market? Household hygiene products with a genuine improvement over a design that has not changed in decades have proven, repeatedly, that a large enough audience exists to make a niche invention like this commercially viable, both through crowdfunding and ongoing retail sales.
Where to buy Flush Brush
Still selling as of 27 May 2026. Check today's price and availability.
Affiliate link — we may earn a commission at no extra cost to you.
See the full Flush Brush deal breakdown and term sheet →
