Product Update

Is Football Billionaire Still in Business? (2026 Update)

Is Football Billionaire from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Football Billionaire today.

Dragons' Den IndexUpdated 19 June 20266 min read

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Football Billionaire pitched a trading card and board game hybrid built around buying and selling football clubs, players and stadiums, from a founder who was still doing his GCSEs at the time. If you have been searching to see whether the game made it, the short answer is yes, it is still selling, and it has grown well beyond the version that pitched in the Den.

The Short Answer

Football Billionaire is still in business and still selling. It is available through the official Billionaire Board Games website, through Amazon UK, and through third-party sellers like eBay, which is a wider retail footprint than most Den pitches ever manage.

The game has reportedly ranked as high as number 17 among best-selling board games on Amazon, with multiple editions appearing in the platform's top 100 at once. For a game invented by a teenager, that is a genuinely strong commercial result. Board games are a notoriously difficult category to break into against established publishers with far bigger marketing budgets, which makes sustained ranking success even more notable for an independent title built around a single sport.

The Pitch

Football Billionaire pitched in series 20, episode 10, in the Sports & Outdoors category. The concept borrows the trading logic of Monopoly and applies it to football, with players buying, selling and building around clubs, players and stadiums instead of streets and utilities, aimed squarely at the huge crossover audience between football fans and board game players.

The founder asked for £50,000 in exchange for 20 percent of the business, a standard structure for a physical product with manufacturing and inventory costs to fund.

The Deal

The pitch secured backing in the Den, with the founder becoming one of the youngest entrepreneurs to land investment on the show. Coverage of the story afterwards has focused less on the exact final split and more on the scale of what came next: a company later reported to be worth in the region of £2.5 million, built while its founder was still at school.

That kind of trajectory from a teenage pitch is rare enough that it has become the headline of the story more than the deal terms themselves.

What Happened After the Show

Football Billionaire has since released multiple editions, including a UK and European third edition, and expanded distribution across Amazon, the official website and third-party retailers. Rather than a single product living off one television moment, the brand has behaved like an ongoing games publisher, iterating on the format and pushing into new markets.

The scale of the reported valuation, alongside continued top-100 rankings on Amazon's board game charts, suggests a business that used the Den appearance as a launchpad rather than a peak.

The football theme also gives the game a natural, recurring audience beyond board game hobbyists. Every new football season brings fresh player names, transfer sagas and club rivalries into the news, which keeps the underlying subject matter current in a way a fixed, one-time theme cannot, and it is a plausible part of why the game has managed repeated editions rather than a single print run. Releasing separate UK and European editions also shows a publisher thinking about distinct regional markets rather than treating the game as a single fixed product, which is the kind of decision that tends to come from an operator paying close attention to sales data rather than one coasting on early buzz.

Where Things Stand Now

Football Billionaire pitched in series 20 out of the Sports & Outdoors category, asked for £50,000 for 20 percent, and secured a deal. Today, the game is still selling across multiple editions and multiple retail channels.

If you came here to check whether this one survived, it did, comfortably. Football Billionaire is still on shelves, still climbing Amazon's board game charts, and still being sold by the same young entrepreneur who pitched it while juggling exams.

Common Questions

Is Football Billionaire still in business? Yes. The board game continues to sell through the official Billionaire Board Games website, Amazon UK and other retailers, with multiple editions on the market.

How much did Football Billionaire ask for on Dragons' Den? The founder asked for £50,000 in exchange for 20 percent of the business.

Can you buy Football Billionaire on Amazon? Yes. The game is sold on Amazon UK, and it has reportedly ranked as high as 17th among best-selling board games on the platform.

Where to buy Football Billionaire

Still selling as of 19 June 2026. Check today's price and availability.

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See the full Football Billionaire deal breakdown and term sheet →