Product Update

Is Grounded Body Scrub Still in Business? (2026 Update)

Is Grounded Body Scrub from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Grounded Body Scrub today.

Dragons' Den IndexUpdated 9 May 20266 min read

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Grounded Body Scrub pitched a coffee-based body scrub in series 13, asking for £30,000 for a 45 percent stake in the business. It is a small ask by Den standards, and it landed a deal on the day. Years later, the brand is not only still trading, it has grown well beyond the single product that got it onto the show.

The Short Answer

Yes, Grounded Body Scrub is still in business. The company runs an active website selling its full range directly, and it has expanded considerably from a single coffee scrub into a broader body care line covering everything from anti-ageing products to body and health supplements. That kind of category expansion is usually a sign of a business with real, ongoing revenue behind it, not a brand coasting on old momentum.

The Pitch in the Den

Founders Lloyd Hazell and Tasha Harris pitched Grounded Body Scrub in series 13, episode 12, the same episode that featured Glassbusters. Their product started life as a home remedy, a coffee-based scrub the couple developed in their own kitchen to help manage eczema, before they turned it into a commercial line.

They asked for £30,000 in exchange for 45 percent of the company. Giving away a large equity stake for a relatively small amount of cash is a common move for very early food and beauty businesses, where the founders need working capital more than they need to protect ownership at all costs.

The Deal

Sarah Willingham backed the pitch, investing the full £30,000 for the 45 percent stake the founders offered, matching the ask exactly. Willingham's background in hospitality and consumer brands made her a sensible fit for a small, founder-led personal care product with a genuine origin story behind it.

A deal that matches the original ask on both the cash and the equity, with no renegotiation, is relatively unusual in the Den. It suggests Willingham saw enough value in the product and the founders' story to accept the terms as pitched rather than push for better ones.

From a Single Scrub to a Full Range

Since the Den, Grounded has grown from what the company itself now describes as the UK's leading coffee scrub brand into a considerably broader body care operation, covering an anti-ageing line as well as body and health supplements. That is a meaningful jump in scope for a business that started as a two-person kitchen project.

The products were also stocked in Boots at one stage, a genuinely significant retail win for a small personal care brand, giving Grounded high street visibility well beyond what its Den appearance alone would have generated.

Where to Buy It Today

Grounded Body Scrub sells directly through its own website, and the products are also available through wholesale channels aimed at independent retailers. Between direct sales, wholesale stocking and its past presence in Boots, the brand has built out more than one route to market, which is generally a healthier position than relying on a single retailer or platform.

The coffee scrub that started it all remains part of the range, sitting alongside the newer additions rather than being replaced by them.

Why Coffee Scrubs Became a Crowded Category

Coffee-based body scrubs were a relatively fresh idea when Grounded first pitched, built around the natural exfoliating texture of used coffee grounds and the caffeine's supposed effect on skin tone and circulation. Since then, the category has become considerably more crowded, with a number of other independent brands, some of which also pitched their own coffee scrubs to the Den, competing for the same shelf space and search traffic.

That Grounded has continued to grow into a broader product range, rather than getting squeezed out as the category filled up, suggests the founders built genuine brand loyalty around the original eczema story rather than relying purely on the novelty of a coffee scrub being new to the UK market.

Where Things Stand Now

To recap: Grounded Body Scrub asked for £30,000 for 45 percent in series 13, and Sarah Willingham backed the pitch at exactly those terms. Years later, the brand has grown from a single coffee scrub into a full body care range, has been stocked in Boots, and continues to sell directly online today.

For a business that began as a couple mixing coffee grounds in their own kitchen to treat eczema, that is a genuinely strong outcome, and it is still an active, growing brand today.

Where to buy Grounded Body Scrub

Still selling as of 9 May 2026. Check today's price and availability.

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See the full Grounded Body Scrub deal breakdown and term sheet →