Product Update
Is Grow Sow Simple Still in Business? (2026 Update)
Is Grow Sow Simple from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Grow Sow Simple today.
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Grow Sow Simple pitched its biodegradable pods for home grown herbs and vegetables in series 20 of Dragons' Den and secured backing from Sara Davies. Gardening and grow at home products can be seasonal and fickle, but this one has kept growing well past its television debut.
The Short Answer
Grow Sow Simple is still in business. The company's official website is live and actively selling, the product range is also available through Amazon, and reporting from well after the show aired shows the business chasing genuine international expansion rather than winding down.
The Dragons' Den Pitch
Two brothers from Northumberland pitched their biodegradable seed pod system in series 20, episode 3, presenting a plastic free way for home gardeners to grow herbs and vegetables from seed without the plastic seed trays that typically dominate the category. The environmental angle gave the pitch a clear point of difference in a home and lifestyle field where sustainability was becoming an increasingly important selling point.
The founders asked for 80,000 pounds in exchange for 20 percent of the business, an equity split that reflected a company already generating meaningful revenue and looking for capital to scale production and distribution rather than simply to get the idea off the ground.
The Deal That Got Done
Sara Davies invested the full 80,000 pounds asked, at the 20 percent offered, with no renegotiation of the terms. Davies had a well established pattern of backing founder driven consumer product businesses with a clear environmental or lifestyle angle during her run on the panel, and a plastic free gardening product fit that pattern closely.
The North East roots of the business, based in North Shields, also gave Davies a regional connection, since her own business background is similarly rooted in the North East of England.
Home gardening products tend to see demand swing hard with the seasons, spiking in spring and early summer and tailing off through winter. A biodegradable pod system aimed at herbs and vegetables needed either a wide enough product range to smooth out that seasonality, or strong enough export and gift market sales to fill the gaps, and the brothers appear to have pursued both routes since the pitch.
The Growth Since
The company scaled meaningfully in the years after the pitch. Reporting described the business on track to reach 1 million pounds in turnover, a significant jump up from the roughly 315,000 pounds in revenue the founders reported at the time of their Dragons' Den appearance, helped in large part by landing a substantial contract in the US market.
That US push points to a company actively chasing growth well beyond its original UK customer base rather than settling into a steady, static niche business, and the brand has continued building out its product range around the same biodegradable pod concept.
Where to Buy Grow Sow Simple Today
The official site is growsowsimple.com, currently offering UK delivery on its range of biodegradable seed pod products. The brand also sells through its own storefront on Amazon in the UK, giving customers a second reliable route to purchase beyond the direct website.
Common Questions
Where can I buy Grow Sow Simple pods today? The official site, growsowsimple.com, sells the full range direct, and the brand also runs its own storefront on Amazon UK.
Is Sara Davies still connected to Grow Sow Simple? Our data reflects the original series 20 investment. Davies left the Dragons' Den panel after series 22, but we found no indication she exited her Grow Sow Simple stake specifically.
The Bottom Line
Grow Sow Simple pitched in series 20 for 80,000 pounds at 20 percent, got the full amount from Sara Davies on those terms, and grew from around 315,000 pounds in revenue toward a 1 million pound run rate with the help of a US contract. Still in business, still selling through its own site and Amazon, and still built around the plastic free gardening idea that got it into the Den in the first place.
Where to buy Grow Sow Simple
Still selling as of 28 January 2026. Check today's price and availability.
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See the full Grow Sow Simple deal breakdown and term sheet →
