Product Update

Is Haze Cards Still in Business? (2026 Update)

Is Haze Cards from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Haze Cards today.

Dragons' Den IndexUpdated 25 March 20266 min read

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Haze Cards, the custom metal credit and debit card business built by teenage founder Myles Dickinson, made for one of the more talked-about pitches of series 20. It is still trading, though the picture on customer experience is a bit more mixed than the pitch itself suggested.

The Short Answer

Haze Cards is still in business. The company maintains an active website and social media presence, including Instagram and TikTok accounts still posting, and continues to sell custom metal card covers built around the Dragons' Den appearance as a key part of its marketing.

It does not sell through Amazon on our records, so the company's own site is the place to order from.

The Pitch

Haze Cards pitched in series 20, episode 5. Eighteen-year-old founder Myles Dickinson, grandson of the TV personality David Dickinson, brought a business selling custom metal covers and cards designed to make a standard bank card look like a premium metal one, and asked for £35,000 in exchange for 35 per cent of the company.

A young founder with a genuinely novel niche product, especially one that plays well on camera as a shiny, tactile object, tends to generate strong interest from multiple Dragons at once, and this pitch drew competing offers.

Dickinson's family connection to David Dickinson gave the pitch an extra hook for viewers, but the panel's interest was driven by the product itself, a genuinely differentiated add-on in a card and wallet accessory market that had not seen much innovation in years.

The Deal

Dickinson chose Steven Bartlett over rival offers from Peter Jones and Touker Suleyman, and Bartlett invested the full £35,000 for the 35 per cent on offer. Bartlett has built much of his own investing reputation on backing young, social-media-native founders, and a product this suited to Instagram and TikTok marketing lines up closely with that thesis.

The deal closed at the terms originally asked, with no renegotiation on either side.

What Happened After

The business kept growing its social following after the episode aired and continued marketing itself heavily around the Den appearance, leaning on the exposure the show provides. That part of the story is a clear win.

The less flattering part is on the customer service side. Trustpilot reviews for Haze Cards include a number of complaints about long delivery times, wrong designs arriving, and difficulty getting a response from the company, with the founder publicly apologising and promising fixes in at least one case. A business can be actively trading and still have real fulfilment problems, and both things appear to be true here.

Scaling a young, founder-led business fast enough to keep pace with a sudden wave of TV-driven demand is genuinely difficult, and growing pains around delivery times are a common pattern for Den companies in their first year or two after airing, even ones that go on to stabilise.

Common Questions

Is Haze Cards still in business? Yes. The company keeps an active website and social presence, though customer reviews point to real fulfilment issues at times.

Who invested in Haze Cards on Dragons' Den? Steven Bartlett, who put up the full £35,000 asked for a 35 per cent stake, beating out competing offers from Peter Jones and Touker Suleyman.

Are the customer complaints a sign the business is struggling? Not necessarily. Slow delivery and communication problems can happen at a small, fast-growing company without meaning the business itself is in trouble, but they are worth knowing about before you order.

Where Things Stand Now

Haze Cards pitched in series 20 for £35,000 and 35 per cent, and Steven Bartlett backed it after fielding competing offers. The company is still operating today, with an active website and social presence.

If you are considering ordering, it is worth going in with realistic expectations on turnaround time given the pattern in recent customer reviews, but the business itself has not gone quiet.

A young founder's business surviving past the initial post-broadcast rush while working through genuine growing pains is a more realistic outcome than the tidy success stories that get most of the airtime, and it is worth reporting honestly rather than smoothing over.

If the fulfilment issues persist without improvement, that is worth watching, since customer trust is hard to win back in a niche, gift-driven category. For now, though, the evidence points to a company that is trading, growing and working through the kind of operational strain a fast early scale-up tends to create.

Where to buy Haze Cards

Still selling as of 25 March 2026. Check today's price and availability.

Check price on Amazon

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See the full Haze Cards deal breakdown and term sheet →