Product Update
Is Hello Klean Still in Business? (2026 Update)
Is Hello Klean from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Hello Klean today.
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Hello Klean pitched a showercare system built to tackle hard water at the source, and left the Den with Steven Bartlett as a backer. If you are checking whether the brand is still around, the short answer is yes, and it has grown into one of the more visible success stories to come out of the show.
The Short Answer
Hello Klean is still in business and thriving. It sells through its own website and through major beauty retailers including Sephora, Selfridges, Cult Beauty and Douglas, a retail footprint well beyond what most Den pitches ever reach.
For a beauty and personal care brand, landing shelf space at that level of retailer is a strong signal, those buyers do not stock brands that are not moving product. Premium beauty retail is one of the harder categories to break into for an independent brand, since buyers can choose from thousands of pitches a year and typically only pick up lines with proven sell-through data behind them.
The Pitch
Founders Karlee Ozener and Omer Ozener brought Hello Klean to the Den in series 20, episode 14, pitching in the Other category. The brand's core idea is that hard water, not just the products people put on their skin and hair, is a major driver of poor skin and hair condition, and its shower filters and companion hair and body products are built to address water quality at the source rather than just cover the symptoms.
The founders asked for £100,000 in exchange for 10 percent of the business, a raise sized for a consumer brand pushing into retail and marketing at scale.
The Deal
Steven Bartlett backed the pitch, becoming an investor in the business. Bartlett has a well-established pattern of investing in consumer and wellness brands with strong direct-to-consumer potential, and a showercare brand with a clear before-and-after story fits that thesis closely.
The partnership has clearly extended beyond the cheque. Hello Klean has continued to reference its Dragons' Den story in its own marketing years on, which is typically a sign the relationship with the backing Dragon has stayed active rather than fading into a one-line credit.
What Happened After the Show
Hello Klean has grown substantially since its television appearance. The brand now counts more than 200,000 customers worldwide, has been valued at over £1 million according to industry reporting, and completed a full rebrand in 2024 aimed at simplifying its message around water care. Its products are stocked in some of the most selective beauty retailers in the UK, a distribution level that typically takes years of consistent sell-through to earn.
That combination, a bigger customer base, a formal rebrand, and premium retail listings, points to a company still actively investing in its own growth rather than one running on the fumes of a single television appearance.
Hard water is also not a niche concern in the UK. Large parts of England sit on water supplies classed as hard or very hard, which gives a showercare brand built around the problem a genuinely national audience rather than a narrow regional one, and it is a plausible part of why the retail buyers at Sephora, Selfridges and Cult Beauty were willing to take a bet on shelf space for the category. The wider category of water-focused skincare and haircare has also grown internationally in recent years, which likely helped Hello Klean's global customer base grow well beyond the UK audience it started with.
Where Things Stand Now
Hello Klean pitched in series 20 out of the Other category, asked for £100,000 for 10 percent, and secured investment from Steven Bartlett. Today, the brand is one of the more prominent Den success stories, selling through its own site and through Sephora, Selfridges, Cult Beauty and Douglas.
If you came here to check whether this one made it, it did, and by a wide margin. Hello Klean is bigger and more widely stocked now than it was on the night it pitched.
Common Questions
Is Hello Klean still in business? Yes. The brand has grown to more than 200,000 customers worldwide and completed a full rebrand in 2024.
Who invested in Hello Klean on Dragons' Den? Steven Bartlett backed the pitch, against a £100,000 ask for 10 percent equity.
Where can you buy Hello Klean products? Through the brand's own website and through retailers including Sephora, Selfridges, Cult Beauty and Douglas.
Where to buy Hello Klean
Still selling as of 21 June 2026. Check today's price and availability.
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See the full Hello Klean deal breakdown and term sheet →
