Product Update
Is Home Things Still in Business? (2026 Update)
Is Home Things from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Home Things today.
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Home Things, known today as Homethings, pitched a simple idea with a genuinely large problem behind it: most of what you pay for in a bottle of cleaning spray is water, so why ship the water at all. The Dragons liked it enough that a bidding war broke out. If you are here to find out whether the eco-cleaning brand survived past the episode, the short answer is a resounding yes.
The Short Answer
Homethings is still in business, and by most public measures it is thriving rather than merely surviving. The brand sells directly through its own website, has grown into a full range covering surface sprays, laundry, dishwasher tablets and more, and has picked up industry awards well after its Den appearance.
There is no Amazon listing for the range. Refill-based cleaning brands typically want the customer inside their own subscription and refill system rather than making one-off purchases through a marketplace, since the whole business model depends on repeat refill orders rather than single sales.
The Dragons' Den Pitch
The founder's insight was straightforward but sharp: a typical bottle of cleaning spray is roughly 90 percent water. Homethings instead sells effervescent tablets that you drop into a reusable bottle and top up with tap water, cutting out the transport and packaging waste of shipping mostly water around the country.
The founders asked for 50,000 pounds in exchange for 5 percent of the business, valuing the company at a full 1 million pounds. That is a punchy valuation for a young business, and punchy valuations tend to draw out the sharpest questioning on the show, particularly around sales figures and repeat purchase rates. The pitch appeared in series 18, in an episode with a strong sustainability theme running through several of the products up for investment.
The Deal That Got Done
The pitch impressed the whole panel, with all the Dragons interested at various points, before the founders settled on a joint offer from Peter Jones and Deborah Meaden, who together put up the full 50,000 pounds for the 5 percent stake on offer.
Landing both Jones and Meaden on one deal is a strong outcome. Jones brings retail scale and operational muscle, Meaden has built her reputation backing sustainable, well-run consumer brands, and a plastic-reduction pitch like this sits squarely in her usual territory.
Why Staying Open Matters Here
Eco-cleaning is a genuinely crowded category now, with big supermarket own-brand ranges and dedicated challenger brands all fighting for the same environmentally conscious customer. Standing out requires more than good intentions, it requires the product actually working as well as a conventional spray, which is where a lot of well-meaning eco brands fall down.
Homethings appears to have cleared that bar. Since its Den appearance the brand has reported saving tens of tonnes of plastic through its refill model, picked up a Grocer Start Up of the Year award and a Sky Zero Footprint award, and achieved B Corp certification in the top tier globally. That is not the trajectory of a business coasting on its television moment, it is a company that has kept building.
A refill model also compounds in a way a single-purchase product cannot. Every customer who sticks with the subscription becomes a source of recurring revenue rather than a one-off sale, which explains why a business with a modest founding valuation has been able to grow its impact figures so quickly since appearing on the show.
Where Things Stand Now
To recap: Home Things pitched water-free cleaning tablets, asked for 50,000 pounds for 5 percent, and closed that deal jointly with Peter Jones and Deborah Meaden.
Today, trading as Homethings, the company is still selling direct through its own website, has expanded well beyond the original spray tablets into a full household range, and has collected genuine industry recognition for its environmental impact.
If you came here to check whether this one made it, it did, and it has grown into one of the more credible sustainability success stories to come out of the Den.
Common Questions
Is Homethings still in business after Dragons' Den? Yes, the brand is thriving, having expanded its range and picked up multiple industry awards since its appearance.
Can you buy Homethings on Amazon? No, the refill and subscription model is built around the brand's own website rather than marketplace sales.
Who invested in Home Things on Dragons' Den? Peter Jones and Deborah Meaden, who jointly put up the full 50,000 pounds asked for in exchange for a 5 percent stake.
Where to buy Home Things
Still selling as of 12 March 2026. Check today's price and availability.
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See the full Home Things deal breakdown and term sheet →
