Product Update
Is Katie Mullally Jewellery Still in Business? (2026 Update)
Is Katie Mullally Jewellery from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Katie Mullally Jewellery today.
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Katie Mullally brought hallmarked, Irish-inspired jewellery into the Den and left with an offer that reshaped the terms she walked in with. Whether the money ever actually arrived is a separate question from whether the business survived, and on that second question the answer is yes.
The Short Answer
Katie Mullally Jewellery is still in business. The brand continues to sell handmade, ethically sourced recycled silver jewellery, and is stocked through retailers including Wolf & Badger, alongside an active Instagram following in the tens of thousands.
There is no Amazon listing for this one, fine jewellery at this end of the market tends to sell through boutique stockists and a direct website rather than a general marketplace, and that is exactly the shape this business has kept.
The Pitch
Katie Mullally pitched her jewellery business, built around hallmarked pieces that blend vintage design with modern bespoke work and links to her Irish heritage, in Series 16, Episode 10.
She asked for £70,000 in exchange for a 40 percent stake in the business, a hefty slice of equity for a young jewellery brand, reflecting how much capital a business at this scale of craftsmanship and retail ambition can need.
The Deal and What Happened After
Deborah Meaden made an offer for the full amount asked, in exchange for that equity stake, and Mullally accepted on camera. Not every Dragons' Den handshake survives the weeks of due diligence that follow filming, and by most public accounts this is one of the ones that did not, there is no record of Deborah Meaden ever appearing as a director or shareholder of the business, and Mullally has continued to run the company as a sole trader.
That outcome is more common than the show's format tends to suggest. A deal made in front of the cameras is a negotiation, not a signed contract, and either side can walk away once the lawyers and accountants get involved properly.
Why the Brand Kept Going Without the Investment
Fine jewellery brands built around a strong personal story and a distinctive craft angle can survive without outside capital if the founder is willing to grow slowly and keep costs tight, which is exactly the profile of a sole trader business. Mullally's combination of heritage storytelling, hallmarked quality and a loyal social media following gave the brand a route to market that did not depend on a Dragon's cheque clearing.
It also helps that boutique stockists like Wolf & Badger actively seek out small, story-led jewellery brands, giving a business like this a retail foothold that a mass-market product would struggle to land. For a founder willing to grow at a sustainable pace rather than chase the scale an outside investor might have pushed for, staying independent can end up being the more comfortable path, even if it means a slower climb.
Where Things Stand Now
Katie Mullally pitched in Series 16, Episode 10, asked for £70,000 for a 40 percent stake, and accepted an offer from Deborah Meaden on air. Public records and reporting since suggest the investment itself was never completed, and Mullally has continued running the business independently.
The jewellery is still being made and sold today, through the brand's own channels and boutique stockists. If you were checking whether the business behind the pitch survived, regardless of what happened with the investment, it did.
Common Questions
Where can you buy Katie Mullally jewellery today? Through the brand's own website and boutique stockists including Wolf & Badger, alongside an active Instagram shop presence.
Did Deborah Meaden ever invest in the business? There is no record of her appearing as a director or shareholder of the company, and Katie Mullally has continued to run the business as a sole trader, which suggests the on-air offer did not carry through into a completed deal.
What kind of jewellery does the brand sell? Hallmarked pieces that combine vintage design elements with modern bespoke work, drawing on the founder's Irish heritage, made using ethically sourced recycled silver.
Is it unusual for a Dragons' Den deal to not complete? No, it happens regularly. An on-air handshake is the start of a negotiation, not a signed contract, and either side can walk away once formal due diligence begins after filming.
How has the brand grown since appearing on the show? It has continued to build a social media following in the tens of thousands and secured stockist relationships with boutique retailers who specialise in independent, story-led fashion and jewellery labels.
Where to buy Katie Mullally Jewellery
Still selling as of 24 May 2026. Check today's price and availability.
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See the full Katie Mullally Jewellery deal breakdown and term sheet →
