Product Update
Is Lemuro Still in Business? (2026 Update)
Is Lemuro from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Lemuro today.
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Lemuro pitched a range of clip-on smartphone lenses in Series 17, Episode 12 of Dragons' Den, and the short answer is yes, the company is still trading. Lemuro's own site is live and selling, and the brand still has an active storefront on Amazon.co.uk.
The Short Answer
Lemuro is still in business. Its website, lemuro.co, has current product pages for its detachable wide-angle, macro and fisheye lenses, and the same lenses are listed for sale on Amazon's UK marketplace under the Lemuro storefront.
That is a good sign for a hardware brand built around a single accessory category. Phone accessories live and die on whether people keep buying the next batch of stock, and Lemuro's listings show recent activity rather than an abandoned page.
The Pitch
Lemuro walked into the Den in Series 17, Episode 12, pitching precision lenses that clip onto a smartphone to give it a proper camera's field of view, without the bulk of a separate camera. The founders asked for £75,000 in exchange for 25 percent of the business, a fairly steep equity slice that reflected an early-stage hardware company still building out its retail presence.
Clip-on lens brands were not new to the Den by that point, but Lemuro leaned on its German-Portuguese engineering pedigree and a track record of a strong Kickstarter campaign to make its case. The company had already shown it could sell direct to consumers before it ever got in front of the Dragons.
The founders, Eric B and Hugo Miguel Alves de Sousa, built the brand around a two-country design and engineering approach, sourcing precision optics from Germany while handling the industrial design out of Portugal. That combination gave the pitch a credible manufacturing story rather than a founder simply importing generic lenses and slapping a logo on them, which is a common failure mode for phone accessory pitches on the show.
Why Phone Lens Accessories Are a Tough Category
Clip-on smartphone lenses face a structural problem that has nothing to do with product quality: phone cameras themselves keep getting better. Every new flagship handset ships with more lenses, bigger sensors and smarter computational photography built in, which chips away at the case for buying a separate physical lens.
That means a brand in this space has to keep innovating and keep proving its lenses genuinely add something a phone cannot already do on its own, whether that is a wider field of view, closer macro focus or a different optical character altogether. Lemuro's continued expansion of its lens range, rather than resting on the original line-up from the pitch, is the clearest sign the company understands that pressure.
What Happened After the Cameras Stopped
Lemuro secured a deal on the show. The specific dragon and the final terms of that deal are not detailed in the public record we have on file, but the outcome that matters most to anyone searching this page is what came after: the company kept building.
The product line has grown since the original pitch. Lemuro now sells several lens variants, including wide-angle, telephoto and macro options, and continues to sell through both its own site and Amazon rather than relying on a single channel. That diversification usually signals a business managing its cash flow sensibly rather than one running on fumes.
Where to Buy Lemuro Today
If you want to buy Lemuro lenses now, the two channels that show current activity are the brand's own site at lemuro.co and its Amazon.co.uk storefront. Both list live pricing and stock rather than a placeholder or a dead cart.
Third-party listings for Lemuro lenses also turn up on eBay, often labelled as seen on Dragons' Den, which tells you the show appearance is still doing marketing work for the brand years later. Pricing across the range generally sits in line with premium phone accessories, reflecting the precision optics angle the founders pitched rather than a budget, mass-market position.
Where Things Stand Now
Lemuro pitched in Series 17, Episode 12, asked for £75,000 for 25 percent, and left the Den with a deal in place. Years on, the brand is still selling its clip-on smartphone lenses through its own website and through Amazon.
For a hardware accessory company built on a single, easily copied product category, staying stocked and visible this long after a single TV appearance counts as a genuine result. If you came here wondering whether Lemuro survived the Den, it did, and you can still buy the lenses today.
Where to buy Lemuro
Still selling as of 2 June 2026. Check today's price and availability.
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See the full Lemuro deal breakdown and term sheet →
