Product Update
Is Let's Sanitise Still in Business? (2026 Update)
Is Let's Sanitise from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Let's Sanitise today.
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Let's Sanitise pitched its range of vegan scented hand sanitising gels in series 19 of Dragons' Den, at the height of pandemic era demand for exactly that kind of product, and secured a joint deal with Peter Jones and Touker Suleyman. So is a hand sanitiser brand born out of that specific moment still trading once the moment passed? Yes, and the business used the window well.
The Short Answer
Let's Sanitise is still in business. The company's official website is live and active, its hand care products are stocked through several established UK retailers, and it has continued to add retail partners and sustainability initiatives well after the pandemic driven demand that first put the category on the map subsided.
The Dragons' Den Pitch
The founders pitched their scented, vegan hand sanitising gel range in series 19, episode 11, entering the Den at a time when hand hygiene products had become a genuinely mainstream everyday purchase rather than a niche one. The range differentiated itself on formulation, offering a vegan product with proper scent options rather than the purely functional gels that had flooded the market.
They asked for 80,000 pounds in exchange for 25 percent of the business. A category with sudden, sharp demand growth like sanitiser was in that period tends to make Dragons cautious about whether the growth is structural or a temporary spike, so getting a deal done at all in that climate was a meaningful result.
The Deal That Got Done
Peter Jones and Touker Suleyman jointly backed the pitch, investing the full 80,000 pounds asked for the 25 percent on offer. Suleyman's background running fashion and retail businesses gave him a natural read on distribution and retail relationships, while Jones brought his usual broad consumer products experience to the table.
Two Dragons agreeing to split the investment on a product tied to a very specific moment in time suggests both saw something durable in the brand beyond the immediate pandemic demand curve, whether that was the formulation itself, the founders' retail instincts, or both.
A lot of pandemic era hygiene brands folded once demand normalised, because the product itself had no real differentiation beyond being available at the right moment. A scented, vegan formulation gave this brand a reason for customers to keep buying after the initial urgency around hand sanitiser faded, which is likely what separated it from competitors that disappeared.
The Growth Since
The business scaled fast in its first couple of years, reportedly reaching 1.4 million pounds in turnover in its first year and doubling to 2 million pounds within two years, genuinely rapid growth for a young consumer brand. Rather than staying dependent on the pandemic driven sanitiser boom, the company built out retail partnerships that carried it past that specific moment.
Today the hand care range is stocked at Ocado, Rymans, Freemans and The Fragrance Shop, a spread across grocery, stationery, catalogue and fragrance retail that suggests the brand successfully repositioned itself as a general hand care line rather than staying tied to its pandemic era hand sanitiser origins. The company has also partnered with Ecologi to plant trees for every order placed through its website, a sustainability initiative that only makes sense for a business still actively taking orders.
Common Questions
Where can I buy Let's Sanitise products now? The range is available directly at letssanitise.com, and through Ocado, Rymans, Freemans and The Fragrance Shop.
Did Let's Sanitise survive the end of pandemic era demand? Yes. Rather than shrinking back once sanitiser demand normalised, the company diversified its retail partnerships into grocery, stationery and fragrance retail, and added an Ecologi tree planting initiative tied to orders, both signs of a business still actively investing in its future.
The Bottom Line
Let's Sanitise pitched in series 19 for 80,000 pounds at 25 percent, got the full amount jointly from Peter Jones and Touker Suleyman on those terms, and turned a pandemic era product idea into a lasting hand care brand stocked at Ocado, Rymans, Freemans and The Fragrance Shop. Still in business, and it managed the hardest trick for any pandemic born brand: surviving after the pandemic driven demand faded.
Where to buy Let's Sanitise
Still selling as of 28 January 2026. Check today's price and availability.
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See the full Let's Sanitise deal breakdown and term sheet →
