Product Update

Is Lupo Still in Business? (2026 Update)

Is Lupo from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Lupo today.

Dragons' Den IndexUpdated 12 May 20266 min read

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Lupo pitched itself as Britain's answer to the Bluetooth tracker, a small tag you could clip to your keys or slip into a bag to stop losing them. It appeared in series 14, walked away with a headline offer from Peter Jones, and then the story gets murkier. If you have come here to find out whether Lupo is still trading in 2026, the honest answer is that the evidence points the other way.

The Short Answer

Lupo does not appear to be operating any longer. There is no live storefront under the Lupo name, no recent press, and the domain the company once used now redirects to an unrelated web development business with no mention of trackers, tags, or the original founders. None of that is a formal insolvency notice, but taken together it is not the picture of a company still shipping product.

We would rather say that plainly than hedge it into meaninglessness. If new information turns up showing Lupo trading again, we will update this page.

The Pitch

Lupo appeared in series 14, episode 10, pitching in the Tech & Software category. The founders asked for £100,000 in exchange for 30 percent of the business, a punchy equity slice that signalled how much cash they needed to get the tracker into wider production.

The idea itself was sound on paper. Bluetooth item finders were already proven in the United States, and a UK-built rival with retail distribution looked like a reasonable bet to at least one Dragon watching from the panel.

The Deal That Fell Apart

Peter Jones made the offer on camera, matching the £100,000 ask. That is the moment that makes for good television, and it is also the moment viewers tend to remember as the ending. It was not the ending.

The offer did not survive due diligence. Reporting from shortly after the episode aired describes Peter Jones pulling out the next day once his team looked more closely at the business, which is a common but rarely discussed pattern on the show. A handshake in the Den is an agreement in principle, not a completed investment, and a meaningful share of on-air deals never make it past this stage.

What the Evidence Shows

After the deal collapsed, the trail goes cold fast. Coverage of Lupo from around 2017 and 2018 flags user complaints about the physical build of the tracker, with reports of the back panel coming loose and inconsistent app performance, the kind of quality issues that are hard to fix without fresh capital.

The clearest signal is the domain. The web address once associated with Lupo now points to a completely different business, a software development studio with no connection to trackers or the original pitch. Companies do occasionally let old domains lapse and keep trading elsewhere, but combined with the withdrawn investment and the absence of any product news since that period, it reads as a company that wound down rather than one that quietly rebranded.

Common Questions

Is Lupo still in business? The evidence points to no. There is no live storefront, no recent press, and the former Lupo domain now redirects to an unrelated web development company.

Did Lupo get a deal on Dragons' Den? Peter Jones made an on-air offer matching the £100,000 ask, but he withdrew it the next day after due diligence.

What was Lupo? A Bluetooth item tracker designed to help people find lost keys and bags, similar in concept to trackers like Tile.

Why did Peter Jones pull out of the Lupo deal? Reports from the time say his team's due diligence, the closer financial and operational review that follows every filmed handshake, raised concerns significant enough that he withdrew the offer the following day, before any money changed hands.

Where Things Stand Now

To recap: Lupo asked for £100,000 for 30 percent in series 14, secured an on-air offer from Peter Jones, and then lost that investment during due diligence. There is no evidence of the company trading today, and the domain it once used has been repurposed by an unrelated business.

That puts Lupo among the pitches that made for a great Den moment but did not survive the years after. If you are looking for a Bluetooth tracker to buy today, Lupo is not a live option, and anyone claiming otherwise should be asked for a working link. For a definitive legal answer on the company's status, Companies House records are the place to check directly.

Where to buy Lupo

Still selling as of 12 May 2026. Check today's price and availability.

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See the full Lupo deal breakdown and term sheet →