Product Update

Is Nae Danger&Glencrest Still in Business? (2026 Update)

Is Nae Danger&Glencrest from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Nae Danger&Glencrest today.

Dragons' Den IndexUpdated 5 May 20266 min read

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Nae Danger and Glencrest pitched a Scottish energy drink alongside a cash and carry distribution business in series 12, and two Dragons put up two hundred thousand pounds on air. The story splits in two: the energy drink brand is gone, but the family distribution business behind it is still going.

It is one of the more unusual pitches in this index precisely because it bundled a young consumer brand together with an older, more established wholesale operation, and the two halves ended up going in very different directions.

The Short Answer

Nae Danger, the energy drink itself, is not still in business. The company was dissolved in 2017. Glencrest, the wholesale and distribution business that manufactured and distributed it, is a different story, it continues to operate as a family run wholesaler of drinks, confectionery and snacks under founder Ross Gourlay's direction. So the honest answer depends on which half of the pitch you are asking about.

The Pitch

Ross Gourlay pitched the combined businesses in series 12, episode 12, presenting Nae Danger, a Scottish energy drink launched in 2012 with Blue Raspberry and Red Blueberry flavours, alongside Glencrest, the established cash and carry and distribution operation that made and moved the product. The pitch asked for two hundred thousand pounds for 30 percent across the combined businesses.

It was an unusual structure for the show, pitching a young consumer brand and the established wholesale operation behind it as a single package, and it worked.

The Deal

Duncan Bannatyne and Peter Jones each put up one hundred thousand pounds, two hundred thousand pounds combined, for a joint 30 percent stake, matching the ask in full. That kind of double-Dragon backing for the full amount asked is a strong signal of confidence, particularly for a business already generating real cash through Glencrest's existing wholesale operations.

As with several deals from this era of the show, the investment did not survive the post-filming due diligence process, and the deal did not ultimately close.

Why the Two Halves Split

Nae Danger, the newer, higher-risk part of the pitch, folded within a few years, with the company dissolved in 2017. Energy drinks are a brutally competitive category dominated by a handful of global brands with enormous marketing budgets, and a regional Scottish entrant, however well loved locally, faces very long odds trying to hold shelf space nationally.

Glencrest, by contrast, was the established half of the pitch, an existing wholesale and distribution business rather than a speculative new product. That kind of business, selling other people's drinks, confectionery and snacks into shops rather than betting everything on one branded product, is inherently more durable, and it has continued operating under Gourlay well beyond Nae Danger's closure.

A Regional Brand Facing National Competition

Nae Danger built genuine local loyalty in Scotland, leaning hard into its identity with distinctly Scottish branding and pricing (its slogan promised the drink was, in the local phrase, only a quid). That kind of regional pride can carry a brand a long way within its home market, but it is a much harder foundation to build a national challenger on against energy drink giants with vastly larger advertising budgets and near-universal shelf placement.

The company also drew some negative attention along the way, including a pulled television advert, the kind of friction that smaller regional drink brands sometimes face as they push for wider distribution and higher visibility than their marketing budget can comfortably support.

Having Glencrest as the manufacturing and distribution partner behind Nae Danger should, in theory, have been an advantage, an established wholesaler putting its own product onto its own delivery routes. In practice, distribution reach alone was not enough to overcome the marketing gap against national energy drink brands, which is a useful reminder that owning your own supply chain solves only part of the problem in a crowded consumer category.

Where Things Stand Now

So this is a genuine split decision. If you are asking about Nae Danger the energy drink, the answer is no, it closed in 2017 and there is nothing to buy today. If you are asking about Glencrest, the wholesale business behind it, the answer is yes, it is still trading as a family distribution company.

It is a useful reminder that a Den pitch bundling a flashy consumer brand with a steadier underlying business does not mean both halves survive together. Here, only the steadier half did.

Where to buy Nae Danger&Glencrest

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See the full Nae Danger&Glencrest deal breakdown and term sheet →