Product Update
Is Nimble Still in Business? (2026 Update)
Is Nimble from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Nimble today.
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Nimble went into the Den with plant-based baby cleaning products, the kind of thing that sounds like a small niche until you realise every parent buying bottle steriliser and laundry detergent for a newborn is a potential customer. It landed a three-way deal and has since scaled well past where it started, now sitting on supermarket shelves across the UK and Ireland.
The Short Answer
Nimble is still in business, and by most measures it is doing considerably better now than it was on the day it pitched. The brand's plant-based cleaning products, built around chemical-free formulas for cleaning bottles, surfaces and baby laundry, are now stocked in roughly 900 supermarkets across the UK and Ireland.
The brand also sells through its own website and, alongside major grocery retailers, has a presence on Amazon, giving it both retail scale and a direct-to-consumer channel. That combination is about as strong a signal of a healthy consumer goods business as this index tends to see.
The Dragons' Den Pitch
Founder Von Sy, a London-based scientist with more than a decade in household cleaning product manufacturing, pitched in series 17, episode 9, with a range of plant-based baby products built to perform as well as conventional chemical cleaners without the harsh ingredients. He asked for £85,000 in exchange for 45 percent of the business.
A founder with real formulation experience pitching a genuinely differentiated product in a category, chemical-free baby cleaning, that parents actively worry about tends to find a receptive room, especially among Dragons who back consumer products for a living.
The Deal That Got Done
Touker Suleyman, Sara Davies and Tej Lalvani joined forces to back the business, investing the full £85,000 asked for against the 45 percent on the table, exactly as pitched. Three Dragons on one consumer products deal is a strong show of confidence, and it gave Nimble a bench of retail, manufacturing and consumer brand experience to draw on as it scaled.
That kind of combined backing matters most in the years after the cameras stop, when the real work of getting into retailer supply chains and negotiating shelf space actually happens.
What Happened After the Cameras Stopped
Getting a baby product brand into supermarkets is a slow, unglamorous grind of retailer meetings, packaging compliance and proving out demand before a chain will commit real shelf space to a small brand. Most consumer products companies that pitch on the show never make it past a handful of independent stockists.
Nimble did the opposite. The brand has become an established name specifically within the baby steriliser and cleaning segment of some of the UK's major retailers, expanding well beyond its original bottle cleaner into a wider range including laundry and surface products. That is the kind of retail penetration that takes years of consistent execution to build.
Why Formulation Expertise Was the Real Edge
It is worth pointing out what actually separated Nimble from the crowd of eco-friendly baby product pitches that come through the Den regularly. Plenty of founders arrive with a genuine, well-meaning idea for a chemical-free product but no real background in formulating one that performs as well as the conventional alternative parents already trust. Von Sy had that background specifically, more than ten years inside household cleaning product manufacturing before founding the brand.
That technical credibility is likely a big part of why three Dragons, all with consumer products experience of their own, were comfortable backing the business at the full ask. A genuinely well-formulated product that happens to be plant-based has a much easier path into cautious retail buyers' good books than a marketing-led green claim without the science to back it up, and Nimble's supermarket footprint since the deal closed reflects exactly that.
That formula, real scientific credibility paired with a genuine consumer worry, is a repeatable pattern worth noting for anyone studying which Dragons' Den pitches go on to build lasting retail businesses rather than fading after their moment on screen.
Where Things Stand Now
Recap: Von Sy pitched Nimble in series 17 asking for £85,000 for 45 percent, and Touker Suleyman, Sara Davies and Tej Lalvani closed that exact deal together.
Today Nimble is still trading and, by the scale of its retail footprint, thriving, with products in roughly 900 supermarkets across the UK and Ireland, plus its own website and an Amazon listing.
If you wanted to know whether Nimble made it past its Dragons' Den moment, it did, and it has grown considerably since.
Where to buy Nimble
Still selling as of 21 January 2026. Check today's price and availability.
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See the full Nimble deal breakdown and term sheet →
