Product Update
Is Nylah's Naturals Still in Business? (2026 Update)
Is Nylah's Naturals from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Nylah's Naturals today.
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Nylah's Naturals pitched natural, vegan hair care for afro and curly hair in Series 18, Episode 2 of Dragons' Den, and it is one of the strongest post-Den growth stories in this index. The short answer is yes, the company is still in business, and it has grown considerably since the episode aired.
The Short Answer
Nylah's Naturals is still trading. Its website, nylahsnaturals.com, is live and selling, the brand has an active Trustpilot page with recent reviews, and founder Kameese Davis has continued to build the business publicly since the show aired.
This is a company that did not just survive, it scaled well beyond where it stood on the day it pitched. It is one of the clearer examples in our index of a business using its Dragons' Den appearance purely as a launchpad for wider attention, rather than needing the actual investment on offer to keep going.
The Pitch
Founder Kameese Davis brought Nylah's Naturals into the Den in Series 18, Episode 2, asking for £50,000 in exchange for 40 percent of the business, a steep equity ask that valued the company at just £125,000. The brand makes eco-conscious, vegan hair care built specifically for afro and curly hair textures, a category that has historically been underserved by mainstream haircare retailers.
Sara Davies made an offer on air. What happened next is the more interesting part of this story.
Kameese Davis has spoken publicly about the pressure of pitching to the panel as a Black founder in a category, afro and curly haircare, that mainstream beauty retail has historically underserved, and about how much scrutiny the business plan and financial projections came under from the Dragons before any offer was made.
Turning Down the Deal
According to reporting from the West Midlands Combined Authority and Pride Magazine, Kameese Davis ultimately turned down the on-air offer from Sara Davies. Walking away from a deal secured on national television is a bold move, and it is not one most founders make. It only makes sense in hindsight if the business goes on to do well without the money and the strings attached to it.
In this case, it did. Davis went on to raise £530,000 in start-up capital from other investors, a sum more than ten times the amount she had asked for on the show, and reportedly grew the company from that initial £125,000 Dragons' Den valuation to a business valued at over £3 million within three years.
That kind of outcome is exactly why Dragons' Den declines are worth taking seriously rather than assuming they mean a business failed. An on-air offer is a starting point for negotiation, not a verdict on whether a company is viable, and founders who understand their own numbers well enough to walk away from a televised deal are often the ones who go on to do best.
What Happened After the Cameras Stopped
Beyond the fundraising, Nylah's Naturals has kept building its public profile. Davis won £150,000 in TV advertising support through a joint Channel 4 and Lloyds Bank Black In Business initiative, with an advert for the brand airing on Channel 4. That is a meaningfully larger marketing platform than most product companies get access to, Dragons' Den appearance or not.
The brand also continues to publish its own founder story on its site, including Davis's own account of "slaying the dragon", the kind of ongoing content investment that only makes sense for a business that is actively selling and actively building its audience. Davis has also been recognised through the Lloyds Bank Black In Business initiative as part of a wider push to support Black-owned businesses in the UK, giving the brand a platform beyond retail alone.
Where Things Stand Now
Nylah's Naturals pitched in Series 18, Episode 2, asked for £50,000 for 40 percent, and received an on-air offer from Sara Davies that Kameese Davis ultimately declined. The company went on to raise £530,000 independently and has been reported at a valuation north of £3 million.
If you came here wondering whether the natural haircare brand from the Den made it, the answer is not just yes, it is one of the clearer examples in this index of a founder who turned down the televised deal and did better without it. For a category, afro and curly haircare, that has been historically underserved by big beauty retailers, that growth also matters well beyond one company's balance sheet.
Where to buy Nylah's Naturals
Still selling as of 3 June 2026. Check today's price and availability.
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See the full Nylah's Naturals deal breakdown and term sheet →
