Product Update
Is Ocushield Still in Business? (2026 Update)
Is Ocushield from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Ocushield today.
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Ocushield walked into the Den asking for £75,000, and the story that followed is not the straightforward one the show usually tells. If you are wondering whether the blue light screen protector brand is still trading, the short answer is yes, and it is doing considerably better than most companies that get a cheque handed to them on camera.
The Short Answer
Ocushield is still in business. The company sells its blue light filtering screen protectors and related eye care products through its own website and through UK retailers including John Lewis and Urban Outfitters. It does not sell on Amazon.
What makes this one unusual is that the on-screen handshake never actually became a completed deal. Ocushield built its later growth largely on its own terms, outside the investment that was agreed in the Den.
The Pitch
Ocushield appeared in series 18, episode 13, pitching a blue light filtering product for mobile phones. Founder Dhruvin Patel had a personal reason for building the company. An eye condition diagnosed as a teenager left him worried about the effect of screen time on eyesight, and he built Ocushield to address it.
The founders asked for £75,000 in exchange for 15 percent of the business. On air, Peter Jones and Tej Lalvani agreed to back the pitch at that valuation.
Blue light concerns were a relatively new topic for consumer products back when Ocushield pitched, and the Dragons had to weigh a genuinely novel category against limited independent evidence on how much harm screen light actually causes. That made the pitch as much about trusting the founder's conviction as it was about the market data on the table.
What Happened After the Cameras Stopped
This is the part that separates Ocushield from most Dragons' Den stories. The deal agreed on screen did not close. Due diligence and negotiation continued after filming, and by the time terms were finalised, Patel and his co-founder decided the numbers no longer worked in their favour, and they walked away from the investment.
Rather than folding without a shark behind it, Ocushield went out and raised money independently. Within roughly a year, the company had pulled in close to £1 million from other investors at a considerably higher valuation than the one the Dragons had offered.
Where the Business Stands Now
Ocushield has kept growing well past that point. The company has been valued at around £7 million, it holds B Corp certification, and it picked up a King's Award for Enterprise. Its product range has widened from screen protectors into radiation blocking accessories, eye masks and online eye tests, and its stockists now include John Lewis and Urban Outfitters alongside its own site.
That is a rare outcome for a company whose Dragons' Den appearance is best remembered for the deal that got away. Turning down the money on the table, then proving the higher valuation was justified, is a harder path than accepting an offer, and it worked.
The company has also said it has reached customers in well over a hundred countries and hundreds of thousands of individual buyers over its lifetime, figures that would be hard to hit without the kind of sustained retail and direct sales performance that keeps a small consumer brand solvent year after year.
Where Things Stand Now
To recap: Ocushield pitched in series 18 asking for £75,000 for 15 percent, and secured verbal agreement from Peter Jones and Tej Lalvani on the day. That specific deal was never completed once the paperwork began.
The company is still very much in business today, selling through its own website and stockists like John Lewis, built on funding it raised itself after Dragons' Den rather than on the money offered in the Den.
If you came here to check whether Ocushield survived, it did, and by most measures it is thriving. Just don't assume the Dragons' investment is the reason why.
It is a useful reminder for anyone reading Dragons' Den outcomes purely by whether a deal closed. A company can decline the money on offer, and still be one of the strongest survivors to come out of a given series, because the deal is never the whole story, only the opening chapter.
Where to buy Ocushield
Still selling as of 8 February 2026. Check today's price and availability.
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See the full Ocushield deal breakdown and term sheet →
