Product Update
Is Ogel Still in Business? (2026 Update)
Is Ogel from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Ogel today.
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Ogel pitched a genuinely unusual idea for the Den: a modular building system made from recycled waste plastic that can be assembled into garden rooms, offices, flood barriers or disaster relief shelters, and packs down to a fifth of its built size for transport. It is closer to construction-tech than the usual consumer product pitch. If you are here to find out whether the Stockton-built system is still in production, the short answer is yes.
The Short Answer
Ogel is still in business. The company, trading as Ogel World, continues to sell its recycled plastic garden rooms and modular building systems through its own website, and has expanded its patent protection well beyond the UK since its Den appearance.
As a construction and building materials product rather than a consumer good, there is no Amazon listing, and there would not be one for a product in this category. Sales here run through direct enquiry and quote rather than an off-the-shelf marketplace purchase.
The Dragons' Den Pitch
Founders Gary Giles and Alan Watts, based in Stockton, pitched a modular building system built from waste polystyrene and other recycled plastic packaging, including material recovered from fridge interiors. The system is 88 percent lighter than traditional building materials, requires no maintenance, and can be flat-packed for transport before being assembled on site.
The founders asked for 50,000 pounds in exchange for a 5 percent stake, valuing the company at 1 million pounds. That is a confident valuation for what is essentially a construction materials business, and it typically invites tougher questioning on manufacturing costs and existing sales than a straightforward consumer product would. The pitch appeared in series 18, the same episode as The Workbench London, making it one of two very different deals Sara Davies closed that night.
The Deal That Got Done
Sara Davies and Tej Lalvani joined together on this one, putting up the full 50,000 pounds between them for the 5 percent stake on offer at the original valuation. A joint deal at the asking terms, with no equity renegotiation, suggests both Dragons were comfortable with the number as pitched.
The pairing gave Ogel access to two very different sets of expertise, Davies's background in product development and direct-to-consumer brands, and Lalvani's manufacturing and supply chain experience from building Vitabiotics, both of which are relevant to scaling a physical, materials-heavy product.
Why Staying Open Matters Here
Construction and building materials businesses face a much longer runway to profitability than most consumer product pitches on the show. Patents need to be filed and defended, manufacturing has to be proven at scale, and customers, whether homeowners or disaster relief organisations, need real confidence in a product's durability before committing. There is no quick TikTok-driven sales spike available to a building materials company the way there is for a gadget or a food product.
Ogel appears to have used the years since its Den appearance to do exactly that groundwork. The company now holds patents for its technology in the UK, the US, China and most of mainland Europe, and has broadened its applications beyond garden rooms into flood defence barriers and disaster relief shelters. That kind of methodical expansion is the right pace for this category, even if it looks slower than a viral consumer brand's growth curve.
Where Things Stand Now
To recap: Ogel pitched a recyclable, modular building system made from waste plastic, asked for 50,000 pounds for 5 percent, and closed that deal jointly with Sara Davies and Tej Lalvani.
Today, trading as Ogel World, the company is still operating, still selling its modular building systems direct through its own website, and has extended its patent protection internationally.
If you were wondering whether this one made it past its television appearance, it has, and it has grown its intellectual property footprint considerably in the process.
Common Questions
Is Ogel still in business after Dragons' Den? Yes, trading as Ogel World, the company still sells its modular building systems and has extended patent protection internationally.
Can you buy Ogel products on Amazon? No, as a construction materials business, sales run through direct enquiry and quote via the company's own website.
Who invested in Ogel on Dragons' Den? Sara Davies and Tej Lalvani, who jointly put up the full 50,000 pounds asked for in exchange for a 5 percent stake.
Where to buy Ogel
Still selling as of 13 March 2026. Check today's price and availability.
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See the full Ogel deal breakdown and term sheet →
