Product Update
Is OHMME Still in Business? (2026 Update)
Is OHMME from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy OHMME today.
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OHMME pitched men's yoga clothing made from recycled materials at a time when the whole idea of yoga wear specifically designed for men was still a novelty in most UK sports shops. Years on, the brand is not just surviving, it is sitting on the shelves of several established yoga retailers.
The Short Answer
OHMME is still in business. The brand's eco-friendly men's yoga clothing, made in part from recycled materials such as reclaimed fishing nets, is currently stocked by multiple retailers including Yogamatters, Start Fitness and Amazon UK, alongside its own direct website.
That kind of multi-retailer distribution, several independent stockists plus a marketplace presence plus a direct site, is a good sign for a niche apparel brand. It means the company is not relying on a single sales channel to survive.
The Pitch
Founder Louis d'Origny brought OHMME into the Den in Series 16, Episode 12, pitching a gap in the market that is obvious once you hear it, yoga wear built and cut specifically for men, at a time when most yoga clothing on the market was designed for women and reworked as an afterthought for men.
He asked for £80,000 in exchange for a 20 percent stake in the business, framing it as an eco-friendly, ethically minded apparel brand aimed at a growing category of male yoga practitioners who had few dedicated options.
The Deal and What Happened Next
Touker Suleyman made the investment, and the offer was accepted in the Den. As is common with deals struck on camera, the terms that make it to air do not always survive the negotiation that follows once due diligence starts, and by most accounts this deal did not complete in the form it was agreed on screen.
Rather than folding without the investment, OHMME appears to have gone on to secure alternative finance and kept building the brand independently. That is a pattern worth noticing across a number of these Series 16 pitches, a Dragon's on-air enthusiasm helping a founder raise money elsewhere even when the original deal itself does not close. Investors, retail buyers and even customers pay attention to a Dragons' Den appearance regardless of whether the cheque itself ever clears, and a confident, well-received pitch can open doors on its own.
Why Men's Yoga Wear Turned Out to Be a Real Category
Yoga has grown steadily as a mainstream fitness activity for men over the past decade, not just women, and specialist retailers have increasingly carved out dedicated space for men's yoga clothing rather than treating it as an afterthought bolted onto a women's range.
OHMME's early bet on that shift, combined with a genuine sustainability angle using recycled materials, gave it a distinct enough position to win over stockists who were themselves looking to diversify their men's ranges. Being early and being distinctive in a growing niche is a strong combination for a small apparel brand trying to survive its first few years.
Where Things Stand Now
OHMME pitched in Series 16, Episode 12, asked for £80,000 for 20 percent, and accepted an offer on air from Touker Suleyman. The investment does not appear to have completed on those exact terms, and the company went on to secure funding elsewhere.
Today the brand is stocked across several specialist retailers alongside Amazon and its own site. If you were checking whether men's yoga wear from a Dragons' Den pitch could actually build lasting shelf space, this one has.
Common Questions
Where can you buy OHMME clothing today? Through the brand's own website, through specialist retailers including Yogamatters and Start Fitness, and through Amazon UK.
Did Touker Suleyman's investment in OHMME actually complete? By most accounts it did not go through on the terms agreed on air, and the company went on to secure funding elsewhere to keep growing.
What makes OHMME's clothing sustainable? The range uses recycled materials, including fabric derived from reclaimed fishing nets, aimed specifically at men's yoga and activewear rather than repurposed women's designs.
Is men's yoga clothing a real growth category? Yes, participation in yoga among men has grown steadily over the past decade, and specialist retailers have increasingly created dedicated men's ranges rather than treating them as an afterthought.
What happened after the deal fell through? Rather than folding, the founder went on to raise money elsewhere, a common outcome for pitches that generate strong on-air interest but do not close on the exact terms shown, the television exposure itself often does more for a small brand than the specific cheque ever would have.
Where to buy OHMME
Still selling as of 26 May 2026. Check today's price and availability.
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See the full OHMME deal breakdown and term sheet →
