Product Update
Is Platinum Pie LTD Still in Business? (2026 Update)
Is Platinum Pie LTD from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Platinum Pie LTD today.
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Platinum Pie Ltd pitched a clever fix for one of the most fiddly jobs in home renovation, fitting a bath frame. It got a deal in the Den. It did not, in the end, get a lasting business. If you came here to find out whether this one made it, the honest answer is no.
The Short Answer
Platinum Pie Ltd is no longer in business. Companies House records show the company was dissolved in 2021, roughly three years after its appearance on the show. Its final accounts, filed for the year to June 2020, showed negative assets of £8,383, a business that had run out of financial road.
There is no working website or active storefront for this one to point to. The brand that once promised to cut bathroom installation time is not currently trading under the name it pitched with.
The Pitch
Founder Laurence Beeke brought the business into the Den in Series 16, Episode 9. His idea grew out of a real frustration, fitting a bath frame himself and finding the job took far longer than it should have, so he built products under the names Tubfix and Sinkfix to speed up exactly that task for tradespeople and DIYers alike.
Beeke asked for £50,000 in exchange for 33 percent of the business, guaranteeing the Dragons there was nothing quite like it on the market. It is a specific, credible kind of pitch, a small practical tool solving a real trade problem, the sort of thing that tends to land well in the Den.
The Deal That Got Done
Deborah Meaden made the offer, £50,000 for the full 33 percent asked, and Beeke accepted on the spot. As is often the case with Dragons' Den, the agreement made on camera does not always survive the negotiation and due diligence that follows once the cameras are off. Reporting since suggests the investment does not appear to have been completed in full.
Whatever happened behind the scenes, the company did keep trading for a few years afterward before it ran into financial trouble. The dissolution in 2021 and the negative balance sheet in its final accounts point to a business that could not find a sustainable footing, deal or no deal.
Why Trade Tools Are a Hard Sell to Scale
A genuinely clever tool for a niche trade problem can be a hard business to scale past its first wave of interest. The market for bath and sink fitting aids is real but small, sales depend heavily on trade word of mouth and merchant stockists, and a company needs serious working capital to manufacture and distribute physical hardware at volume.
Most businesses that come out of the Den, whether they get a deal or not, do not make it in the long run. That is the blunt reality of small business survival rates generally, and Dragons' Den is not immune to it just because the pitch aired on national television.
Where Things Stand Now
Platinum Pie Ltd pitched in Series 16, Episode 9, asked for £50,000 for 33 percent, and accepted an offer on air from Deborah Meaden for exactly that. The company kept going for a few years after filming before its finances turned negative.
Companies House confirms the company was formally dissolved in 2021. If you were hoping to track down and buy Tubfix or Sinkfix today, there is no current storefront to point you to. This is one of the pitches that did not survive past its TV moment.
Common Questions
Can you still buy Tubfix or Sinkfix? No, there is no active storefront selling these products under the Platinum Pie name today, Companies House confirms the company was dissolved in 2021.
Did Deborah Meaden's investment ever complete? The offer was accepted on air, but reporting since suggests the investment does not appear to have been completed in full, which is a common outcome once due diligence starts after filming.
Why did Platinum Pie fail? Its final accounts, filed for the year to June 2020, showed negative assets of £8,383, pointing to a business that had run out of financial runway before it was wound up the following year.
Is this a common outcome for Dragons' Den pitches? Yes. Most businesses that appear on the show, whether they land a deal or not, do not survive in the long run, and Platinum Pie is one of the pitches that fits that wider pattern.
Where to buy Platinum Pie LTD
Still selling as of 23 May 2026. Check today's price and availability.
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See the full Platinum Pie LTD deal breakdown and term sheet →
