Product Update
Is Rehook Still in Business? (2026 Update)
Is Rehook from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Rehook today.
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Rehook makes a simple tool for getting a dropped bike chain back on without getting your hands covered in oil, and it is the rare product that got offers from all five Dragons at once. It is still selling.
The Short Answer
Rehook is still in business. The chain reseating tool remains available through both Amazon and the company's own website, and founder Wayne Taylor has continued developing additional cycling products since the original pitch.
With the deal confirmed on both Amazon and a dedicated storefront, this is one of the more straightforwardly still-selling companies on our list.
The Dragons' Den Pitch
The company pitched in series 17, episode 4, under Other in our category tracking, with founder Wayne Taylor presenting a simple, low-cost tool designed to let cyclists reseat a dropped chain quickly and cleanly without touching the greasy chain itself.
Taylor asked for 50,000 pounds in exchange for 25 percent of the business. The pitch reportedly impressed the entire panel enough that all five Dragons made an offer, making Rehook one of a very small number of pitches in the show's history to receive interest from every investor in the room.
The Deal That Got Done
Deborah Meaden won out, putting up the full 50,000 pounds for the 25 percent stake as asked. Deborah has a track record of backing simple, well-engineered consumer products with strong margins, and a low-cost, high-utility tool like Rehook fits that profile closely.
What Happened After the Show
Since the pitch, Wayne and his partner Anna have moved into working on the business full time, and the company has developed additional cycling products beyond the original tool, including an improved version with added utility. The brand also picked up a Queen's Award for Enterprise in innovation for the original chain reseating tool.
Rehook has reported consistent revenue growth in the range of 40 to 50 percent a year over a multi-year stretch, and the company has talked publicly about pushing further into European and US markets, a sign of a business still actively expanding rather than one that peaked at its television moment.
A Queen's Award for Enterprise is not a marketing badge a company can simply apply for and receive. It requires a formal application judged against strict criteria for innovation, international trade or sustainable development, so winning one for the original chain reseating tool is a genuine third-party endorsement of the product's design.
Where to Buy It Now
Rehook is available through Amazon and through the company's own website, rehook.bike, at a retail price around 12.99 pounds. Availability of newer product variants may differ between the two channels, so it is worth checking both if you are after the latest version.
The brand's own site also carries background on the Dragons' Den appearance and subsequent product development for anyone curious about the fuller story.
Having both an Amazon listing and a direct website gives buyers a choice between the convenience of marketplace shipping and buying straight from the company, which tends to work well for a low-cost, high-volume product like a bike tool where most customers are making a quick, low-consideration purchase rather than researching extensively before buying.
Common Questions
Does Rehook sell on Amazon? Yes. The tool is available on Amazon alongside the company's own website, rehook.bike, at a retail price of around 12.99 pounds.
Why did all five Dragons make an offer? Rehook solves a genuinely common, genuinely annoying cycling problem, getting a dropped chain back on without touching the grease, at a low price point with clear manufacturing costs, a combination that tends to appeal across very different investing styles.
Is Deborah Meaden still involved? Public sources do not confirm her current shareholding, though the deal closed on the pitched terms, with the full 50,000 pounds invested for a 25 percent stake, and founder Wayne Taylor has said he and his partner now work on the business full time.
The Verdict
Rehook asked for 50,000 pounds for 25 percent in series 17 and secured it from Deborah Meaden after fielding offers from all five Dragons. Years on, the founders are working on the business full time, the product range has expanded, and the company has won a Queen's Award for innovation.
It is still trading, still shipping through Amazon and its own site, and remains one of the cleaner still-in-business stories the Den has produced.
Where to buy Rehook
Still selling as of 10 March 2026. Check today's price and availability.
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See the full Rehook deal breakdown and term sheet →
