Product Update

Is Stocked Still in Business? (2026 Update)

Is Stocked from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Stocked today.

Dragons' Den IndexUpdated 24 June 20266 min read

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Stocked pitched frozen meals stored and portioned in blocks, asked the Dragons for £50,000 for just 6 percent of the business, and left with Steven Bartlett backing the full amount. Since then it has landed on the shelves of two of the UK's biggest supermarkets. If you came here to check whether it survived, the short answer is yes, and it has grown.

The Short Answer

Stocked is still in business, and by most available signals it is growing quickly. The company has expanded well beyond its own website into supermarket retail, with listings at Ocado and Waitrose, a meaningful step up from direct-to-consumer sales for a young food brand.

The business does not sell through Amazon. For a frozen food brand, that is not unusual: cold chain logistics on a marketplace platform are a different, harder problem than shipping straight from a fulfilment centre, so a direct site plus supermarket listings is a more natural route.

The Dragons' Den Pitch

Two friends from Tunbridge Wells pitched Stocked in Series 21, Episode 6, in the Food & Drink category. The idea is meal-prep food frozen and stored in individual blocks, aimed at people who want to batch cook or portion meals without the mess and inconsistency of freezing food in bags or tubs at home.

The ask was £50,000 for just 6 percent of the company, a striking valuation of over £830,000 for a young food brand. Holding onto that much equity for a relatively modest cash ask is a confident move, and it worked: the founders secured backing from Steven Bartlett for the full £50,000 asked.

Growth After the Den

The numbers reported since the episode are strong for a company this young. By February 2024, Stocked had reached an annualised run rate of over £1 million, served more than 6,000 customers, and held a 4.8-star rating on Trustpilot with over 90 percent five-star reviews. Those are the kind of retention and satisfaction figures that tend to precede supermarket interest rather than follow it by accident.

That supermarket interest arrived. Stocked expanded into Ocado and Waitrose, moving the brand from a direct-to-consumer subscription model into national retail shelf space, a step that very few Dragons' Den food brands manage to pull off within a couple of years of their episode airing.

Why This One Stands Out

Frozen food is one of the harder categories in the Den to make work long term. Margins are tight, cold storage and delivery logistics are expensive, and the big supermarkets already dominate the category with their own ready meal ranges. A small brand landing space on Ocado and Waitrose shelves in this environment is a real result, not a rounding error.

Combined with the strong customer review numbers, the picture is of a business that used its television exposure to build a genuine subscription base first, and then converted that traction into retail listings, rather than chasing retail before it had proven demand.

Where Things Stand Now

Stocked pitched in Series 21 for £50,000 at 6 percent, and secured the full amount from Steven Bartlett. The company has since crossed £1 million in annualised revenue, built a loyal customer base with strong review scores, and expanded into Ocado and Waitrose.

The verdict is that the business is not just still open, it is one of the stronger post-Den growth stories in this batch. If you were wondering whether Stocked made it, it did, and it is on supermarket shelves to prove it.

Where to buy Stocked

Still selling as of 24 June 2026. Check today's price and availability.

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See the full Stocked deal breakdown and term sheet →