Product Update
Is The Detective Society Still in Business? (2026 Update)
Is The Detective Society from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy The Detective Society today.
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The Detective Society walked into the Den with a play-at-home mystery game, the kind of thing that lives or dies on whether people actually finish the box and buy the next one. Years on, the short answer is yes, it is still going. The company is still trading, still selling mystery games, and still adding to its catalogue.
The Short Answer
The Detective Society is still in business. The brand runs its own website, sells directly to customers, and has continued releasing new games well beyond its Dragons' Den appearance, including fresh titles built for 2026. That is a good sign for a small games studio in a category where plenty of similar ideas fizzle out after the pitch fades from memory.
It does not sell through Amazon, so the direct site is the place to buy. A handful of older titles have gone out of print, which is normal for a games publisher cycling through a catalogue rather than a sign of trouble.
The Pitch
The Detective Society appeared in series 19, episode 10. Its founders pitched an interactive mystery puzzle game, essentially an escape room delivered to your door in instalments, with clues that arrive by post and sometimes send players to a phone number or a website to keep the story moving.
According to our index, the ask was £75,000 for 25 per cent of the business. The pitch got a divisive reception in the Den, which is common for subscription-style entertainment products, since Dragons tend to probe hard on repeat purchase rates and how much it costs to keep making new content.
The Deal
The founders got their deal. Press coverage at the time credited Sara Davies as one of the backers, though the exact split of money and equity between the investors was not broken out publicly, so treat the who-put-in-what detail as unconfirmed rather than settled fact.
What is confirmed is that the company came out of the Den with investment in place, and a founder update titled a 'Post-Den Debrief' on the company's own site describes the aftermath as a genuinely busy week, the kind of response a TV appearance is supposed to generate.
What Happened Next
Mystery box games are a tough category to sustain. The appeal is discovery, so a publisher has to keep writing new stories, printing new physical props, and finding new hooks, or the audience moves on to the next thing. The Detective Society kept doing that. Its catalogue includes multiple game titles, and the company has continued to talk publicly about new releases years after the original series 19 pitch, including plans that reach into 2026.
That kind of output, new content years after the cameras left, is the clearest evidence a Dragons' Den company is a real, functioning business rather than a brand that peaked on broadcast night.
The company has also stayed close to its player base, running interviews and behind the scenes content with its co-founders about how the games are written and produced, the kind of ongoing engagement that keeps a subscription style audience coming back rather than treating the brand as a one-time novelty purchase after the broadcast.
Common Questions
Is The Detective Society still in business? Yes. The company continues to sell its mystery games directly from its own website and has kept releasing new titles.
How much did The Detective Society ask for on Dragons' Den? The founders asked for £75,000 in exchange for 25 per cent of the business, according to our index, and secured a deal.
Can you still buy The Detective Society games? Yes, through the brand's own website. The games are not currently sold through Amazon, and a small number of older titles have gone out of print as the catalogue has rotated.
Where Things Stand Now
Here is the recap. The Detective Society pitched in series 19, episode 10, asking £75,000 for 25 per cent, and left with a deal, reportedly backed at least in part by Sara Davies. The company still operates its own website and still sells its mystery games directly to customers, with new titles continuing to appear.
If you came here to check whether the business survived its television moment, it did. The Detective Society is active today, selling games and still writing new mysteries for players to solve.
Where to buy The Detective Society
Still selling as of 12 June 2026. Check today's price and availability.
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See the full The Detective Society deal breakdown and term sheet →
