Product Update

Is The Little Coffee Bag Co. Still in Business? (2026 Update)

Is The Little Coffee Bag Co. from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy The Little Coffee Bag Co. today.

Dragons' Den IndexUpdated 29 April 20266 min read

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The Little Coffee Bag Co. is one of the more durable Dragons' Den food and drink pitches from series 11, and more than a decade on, the brand is still using the same basic idea it walked into the Den with: proper ground coffee, portioned into a simple bag you steep like a teabag.

The Short Answer

Yes, The Little Coffee Bag Co. is still in business. The company runs an active website, still sells its coffee bags direct to customers, and as of recent interviews was still using the same Arabica coffee blend that won the Dragons over on the show.

The Pitch

The company pitched in series 11, episode 9, in the Food & Drink category, having already launched at Harvey Nichols the year before filming. The pitch offered a genuinely simple pitch for a Dragon to grasp: proper coffee, single-serve, no filter machine or cafetiere required, just hot water and a few minutes.

Founders asked for £100,000 in exchange for 33.3 percent of the business, valuing the company at roughly £300,000 on the day, a substantial ask that signalled real ambition about where a coffee bag brand could go.

The Deal

The pitch resulted in investment being secured on the show. A single-serve coffee product depends heavily on distribution and repeat purchase, so landing backing at that stage mattered less for the cheque itself and more for the retail relationships and credibility that tend to follow a Dragon on board.

What Happened After Filming

The company kept growing its retail footprint over the following decade, and by its own account has stuck closely to the product that got it noticed in the first place. In a 2023 interview marking roughly ten years in business, the team confirmed they were still using the same selection of Arabica beans that impressed the Dragons on the show.

That kind of consistency, sticking with the product that worked rather than chasing every adjacent category, is part of why the brand has stayed recognisable. Its website still lists the same core proposition: 10 grams of premium ground coffee per bag, ready wherever you have hot water and no equipment.

Where Things Stand Now

To summarise: The Little Coffee Bag Co. asked for £100,000 for 33.3 percent in series 11, episode 9, and secured a deal on the show.

Today the company is still active, still selling directly through its own website, and still built around the same coffee bag concept that got it into the Den in the first place. If you came here to check whether it survived, it did, and it has barely changed its core product to do it.

Why the Coffee Bag Idea Kept Working

Single-serve coffee has been a genuinely fast-growing category in the UK for years, but most of the growth has gone to pod machines that require the buyer to own a specific piece of hardware. A coffee bag sidesteps that entirely: no machine, no filter, no compatibility question, just hot water. That makes it an easy gift purchase and an easy office or travel purchase, two channels that do not require winning a permanent slot in someone's kitchen.

That simplicity is likely a big part of why the product has needed so little reinvention. Where a lot of food and drink brands feel pressure to keep launching new variants to stay visible, The Little Coffee Bag Co. has been able to lean on the same core recipe and let the format itself do the selling.

Common Questions

Did The Little Coffee Bag Co. get a deal on Dragons' Den? Yes, the pitch secured investment on air for the £100,000 ask at 33.3 percent equity, in series 11, episode 9.

Is the company still selling today? Yes, its website is active and, as of a 2023 interview, it was still using the same Arabica coffee blend that won the Dragons over.

What does the product actually involve? Ground coffee portioned into a bag you steep in hot water like a teabag, with no filter machine or cafetiere needed.

Where did the brand first launch? At Harvey Nichols, the year before its Dragons' Den appearance, which gave it a premium retail credential before it ever pitched to the panel.

Where to buy The Little Coffee Bag Co.

Still selling as of 29 April 2026. Check today's price and availability.

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See the full The Little Coffee Bag Co. deal breakdown and term sheet →