Product Update

Is The Oomph Still in Business? (2026 Update)

Is The Oomph from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy The Oomph today.

Dragons' Den IndexUpdated 16 May 20266 min read

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The Oomph is an in-cup coffee brewer, a small device designed to make a proper cup of coffee in around two minutes, faster than a standard cafetiere, without needing a full machine. Inventor Matthew Deasy had what has been described as a rough ride in front of the panel. He still walked out with his money.

The Short Answer

The Oomph is still in business. The company's own website continues to sell the product directly, listing the portable coffee maker in multiple colourways, and the brand has since expanded the range with a newer Oomph 2.0, a combined pressure-brew coffee maker and insulated travel cup. That is a company still investing in new product development, not one coasting on a single device from years ago.

The Pitch

The Oomph appeared in series 15, episode 6, in the Food & Drink category. Deasy asked for £40,000 in exchange for 15 percent of the business to fund production of his portable brewing device.

The pitch reportedly did not go smoothly, with the panel giving Deasy a tougher time than some of the more straightforward successes of the series. Despite that, he came away having secured his full target investment of £40,000.

Life After the Deal

The Oomph's own marketing has leaned into the Dragons' Den connection since the show aired, with one investing Dragon quoted directly on the company's website describing it as among their best investments from the programme. Whether or not that framing is promotional, it points to an ongoing, positive relationship between the company and its Den backer rather than a deal that quietly fizzled.

The launch of the Oomph 2.0, a more premium, dual-purpose product building on the original device, is the clearer signal here. Developing and bringing a second-generation product to market takes real revenue and real customer demand behind the first one, not just a website that has never been taken down.

Why This Category Is Hard to Survive In

Portable coffee gadgets are a crowded, fast-moving corner of the kitchenware market. Cafetieres, pod machines, and travel-friendly presses all compete for the same shelf space, and a small independent brand without a supermarket listing has to win customers almost entirely through its own website and word of mouth.

Surviving in that environment for years, let alone expanding the range rather than shrinking it, suggests The Oomph found a genuine niche, people who want a proper brewed coffee on the move without carrying a full cafetiere or relying on instant granules.

That niche tends to reward products that solve a specific, recurring annoyance rather than trying to be all things to all coffee drinkers. Campers, commuters, and van-lifers who want something better than instant but do not want to carry a full setup are a narrow but loyal enough audience to sustain a small, direct-to-consumer brand for years.

The rougher pitch in the studio is also worth putting in context. Not every deal that closes on Dragons' Den comes from a smooth, uncontested pitch, and a Dragon pushing back hard on the numbers before still writing the cheque is often a better long-term sign than an easy, unchallenged yes, since it means the investor actually stress-tested the business before backing it.

Common Questions

Is The Oomph still available to buy? Yes. The product is sold directly through the company's own website in more than one colourway, alongside the newer Oomph 2.0.

Did The Oomph get a deal on Dragons' Den? Yes. The founder asked for £40,000 for 15 percent in series 15 and secured his full target investment, despite a tough pitch in the studio.

What is the Oomph 2.0? It is a newer, premium version of the original brewer, combining a pressure-brew coffee maker with an insulated travel cup in a single product.

How fast does the Oomph brew coffee? The company markets it as making a cup in around two minutes, faster than a standard cafetiere.

Where Things Stand Now

In short, The Oomph pitched in series 15 asking for £40,000 for 15 percent, secured its full target investment despite a difficult pitch, and has since grown its range with a second-generation product.

If you are wondering whether you can still buy an Oomph, you can, directly from the company's own site, in more than one version now. That is a solid outcome for a product built around getting a decent coffee without a full machine on the counter.

Where to buy The Oomph

Still selling as of 16 May 2026. Check today's price and availability.

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See the full The Oomph deal breakdown and term sheet →