Product Update

Is The Raw Chocolate Company Still in Business? (2026 Update)

Is The Raw Chocolate Company from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy The Raw Chocolate Company today.

Dragons' Den IndexUpdated 7 May 20266 min read

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The Raw Chocolate Company walked into the Den in series 13 asking for £72,000 for a 10 percent stake in its raw chocolate bars, dried fruit and superfoods range. Peter Jones offered £90,000 for 20 percent on the day, and it looked like a deal. It never closed. The company later merged with another chocolate maker and stopped trading under its own name, so if you are asking whether you can still buy The Raw Chocolate Company today, the honest answer is no.

The Short Answer

The Raw Chocolate Company is not trading as an independent business any more. The Peter Jones investment that was agreed on camera fell through during due diligence, which happens more often than the broadcast edit lets on, and by 2018 the founders had merged the business into Conscious Chocolate, a separate raw chocolate brand. The Raw Chocolate Company name itself did not survive the merger as a going concern.

The Pitch in the Den

The founders, based around Henfield in Sussex, pitched their raw chocolate bars, dried fruit and superfood snacks in series 13, episode 2. Raw chocolate, made without the high heat used in conventional chocolate manufacturing, was still a fairly niche health food proposition for UK supermarket shelves at the time, and the pitch leaned on that point of difference.

They asked for £72,000 in exchange for 10 percent of the company, valuing the business at £720,000. That is a confident number for a small food producer, and it put pressure on the Dragons to see a route to national distribution before they would back it at that price.

The Offer That Did Not Survive Contact

Peter Jones bit, offering the full £90,000 the founders would have accepted for a bigger slice, 20 percent of the company. On the studio floor, that reads as a clean win. Off camera, it did not hold together. Due diligence is where a lot of Dragons' Den handshakes quietly die, and this was one of them.

There is no public confirmation of exactly what broke the deal, whether it was the company's numbers, its supply chain, or a disagreement over terms once Peter Jones's team looked closer. What is clear is that the investment never completed, and the business carried on without it.

What Happened Next

Without the Dragons' Den money behind it, The Raw Chocolate Company kept trading independently for a couple of years. By 2018, though, the company had merged with Conscious Chocolate, another UK raw chocolate producer. A merger of two small niche food brands is usually a survival move as much as a growth one, a way to combine limited resources rather than compete for the same small slice of shelf space.

After that merger, The Raw Chocolate Company name effectively stopped operating as a standalone business. Searches for an active website or storefront under that exact name do not turn up a live, independently branded shop today.

Why This One Matters

This is a useful reminder that a Dragons' Den handshake is not the same thing as a completed investment. Viewers see the offer and the acceptance and assume the money lands the next week. In reality, a meaningful share of on-air deals never close once lawyers, accountants and the Dragon's team look under the bonnet, and The Raw Chocolate Company is a textbook example: a real offer, a real acceptance, and then nothing that survived contact with due diligence.

It is also a reminder that raw chocolate as a category has moved on. Several other niche chocolate brands, some of which also pitched in the Den, have since built bigger followings, and a small independent producer without fresh investment or a merger partner faces a genuinely hard climb in that market.

Where Things Stand Now

To recap: The Raw Chocolate Company asked for £72,000 for 10 percent in series 13, Peter Jones offered £90,000 for 20 percent on the day, and that investment did not complete. The company merged with Conscious Chocolate around 2018 and does not appear to be trading independently under its original name today.

If you are trying to track down that exact raw chocolate bar range from the Den, the honest answer is that the company as it pitched no longer exists in that form. It is one of the clearer examples in the archive of a deal that looked done on television and was not done at all in practice.

Where to buy The Raw Chocolate Company

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See the full The Raw Chocolate Company deal breakdown and term sheet →