Product Update
Is The Shower Gem Still in Business? (2026 Update)
Is The Shower Gem from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy The Shower Gem today.
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The Shower Gem is a rust-proof shower caddy that pitched itself as a fix for the soggy, rusting wire racks most bathrooms are stuck with. It landed a deal in Series 17, and the short answer to whether it is still in business is yes, with the brand's own site remaining the main place to buy it.
The Short Answer
The Shower Gem is still selling, primarily through its own website rather than Amazon. It has also expanded into the United States under a dedicated ShowerGem storefront, which is a meaningful sign of life for a product that started as a single-country pitch on British television.
Detailed, dated sales figures for 2026 specifically are not something we could independently confirm, so treat that part as the honest limit of what is publicly verifiable. What we can confirm is that the company's website, press materials and social channels are active and continuing to promote the product.
The Pitch
The Shower Gem appeared in Series 17, Episode 2, with the founders asking for £100,000 in exchange for 24 percent of the business. The pitch was built around a genuinely common household annoyance: standard shower caddies rust, sag and eventually fall apart, and this one was designed not to.
It is the kind of pitch the Den likes: a cheap-to-manufacture, high-margin household fix with an obvious retail shelf and an easy demo. Practical products with a clear before-and-after tend to do well in the room, and this one did.
Products in this category live or die on the demonstration. A shower caddy is not a complicated thing to explain, but showing the Dragons a rusted, sagging competitor next to a version that simply does not degrade is the kind of visual proof that shortens the distance between skepticism and an offer.
The Deal
The pitch secured a deal in the studio for the full £100,000 ask against 24 percent equity. Our index does not have the individual Dragon breakdown for this deal recorded, but the founders left with the investment they came in for, which is itself a strong outcome; plenty of pitches at this size get chipped down on equity or knocked back entirely.
A caddy that solves a genuine bathroom irritation, priced for impulse purchase, is exactly the sort of product that can scale quickly on the back of TV exposure, and that appears to be what happened here.
Full-ask deals like this one tend to happen when a founder walks in with manufacturing already sorted and margins that can absorb a retail markup without collapsing. Household products with those characteristics are a known-quantity category for the Dragons, which shortens negotiations considerably compared with pitches built around a genuinely novel or unproven idea.
Where the Brand Is Now
Since the episode aired, ShowerGem has built out a broader retail and marketing presence, including a dedicated US operation with its own storefront and press materials, alongside continued UK sales. That kind of geographic expansion generally does not happen for a product that has quietly stopped selling.
The company's marketing still leans on its Dragons' Den appearance as a badge of credibility, which brands tend to keep doing only as long as it is still working for them commercially.
Expanding into the US market in particular is a meaningful step for a UK-born household product. It requires separate logistics, separate customer support and often separate marketing entirely, none of which a company bothers building out unless the core UK business is healthy enough to fund the expansion.
What We Could and Could Not Verify
We want to be straightforward about the limits of what's publicly checkable here. The most detailed press coverage of the company's sales performance dates to shortly after the episode aired, and we did not find a recent, independently reported sales figure for 2026 specifically. What we can verify directly is that the website is live, the product is listed for sale, and the brand has expanded into a second national market since the pitch.
That combination, an active storefront plus genuine geographic expansion, is a reasonable basis for saying the company is still operating, even without a dated sales figure to point to. It is a lower bar than we would like, and we would rather be upfront about that than imply a level of certainty we don't have.
Where Things Stand Now
The Shower Gem pitched in Series 17 for £100,000 and 24 percent, closed the deal on those terms, and has since expanded from a UK product into a brand selling on both sides of the Atlantic.
If you're trying to work out whether the rust-proof caddy from the Den is still around, it is, and it has grown well beyond its original single-market pitch, now serving customers in both the UK and the US through its own direct storefronts.
Where to buy The Shower Gem
Still selling as of 28 May 2026. Check today's price and availability.
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See the full The Shower Gem deal breakdown and term sheet →
