Product Update
Is Tiny Box Still in Business? (2026 Update)
Is Tiny Box from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Tiny Box today.
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Few Dragons' Den pitches age as well as Tiny Box Company's. The recycled packaging business walked into the Den in Series 6 asking for £53,000 and walked out with two Dragons on board. Today it turns over roughly £10 million a year. If you are checking whether it is still trading, the answer is a firm yes.
The Short Answer
Tiny Box Company is still in business and, by most measures, thriving. Founder Rachel Watkyn built the company into one of the UK's largest online gift packaging retailers, with around 700 products, roughly 200,000 customers, and a client list that includes Netflix, Harrods and Coca-Cola.
That is a long way from the small recycled-box start-up that pitched in 2008, and it is one of the clearer success stories to come out of the show's early series.
The Dragons' Den Pitch
Tiny Box Company appeared in Series 6, Episode 7, pitching a unique recycled packaging business under the Green & CleanTech category. Rachel Watkyn asked for £53,000 for 40 percent, a proposal built around sustainable packaging at a time when eco-conscious retail was still a niche pitch rather than a mainstream selling point.
Reports on the pitch describe some of the Dragons questioning whether recycled packaging was a viable enough market to build a real business around. It clearly did not put off Peter Jones and Theo Paphitis, who between them backed the idea.
The Deal That Got Done
Peter Jones and Theo Paphitis jointly invested £60,000 for 40 percent of the business, slightly more cash than Watkyn had originally asked for. Both Dragons stayed on as shareholders long after the episode aired, which is itself a signal of how well the partnership worked.
Getting two Dragons with retail and consumer goods pedigree on the cap table gave the company more than money. Both men have reputations built on scaling smaller businesses into national brands, and packaging for gifts and e-commerce was squarely in their wheelhouse.
From Sussex Start-Up to £10 Million Business
Tiny Box Company is based in Sussex and now employs around 100 staff, a scale of operation that would have been hard to imagine from a company once dismissed as niche. Rachel Watkyn was later awarded an OBE for her work on sustainability, ethical business and exports, recognition that reflects how far the eco-packaging argument has come since 2008.
The company's growth has been built on genuinely large clients rather than novelty orders. Supplying packaging to businesses like Netflix, Harrods and Coca-Cola requires consistent quality and scale, not just a good origin story.
The Bottom Line
Tiny Box Company pitched in Series 6 for £53,000 at 40 percent, landed £60,000 from Peter Jones and Theo Paphitis, and turned that into a roughly £10 million a year packaging business employing around 100 people. Both Dragons remain shareholders.
If you are wondering whether the company survived past its TV moment, it did far more than survive. It became one of the more genuinely successful businesses to come out of the Den's early years.
Where to buy Tiny Box
Still selling as of 14 February 2026. Check today's price and availability.
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See the full Tiny Box deal breakdown and term sheet →
