Product Update
Is TOAD.ai Still in Business? (2026 Update)
Is TOAD.ai from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy TOAD.ai today.
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TOAD.ai pitched a data-driven outdoor advertising platform in Series 17, Episode 12 of Dragons' Den, and the company is still in business. Its website is live, its portfolio of work is current, and the business has kept operating in the years since the episode aired.
The Short Answer
TOAD.ai is still trading. The company's site, toad.ai, is active with working contact details, a portfolio page, and a section specifically covering its Dragons' Den appearance, which tells you the brand still leans on that moment as a credibility marker rather than something to bury.
For a business-to-business software and media company, an active, maintained website with current contact information is one of the clearer signs that the lights are still on. It is worth noting that business-to-business companies rarely generate the same volume of online chatter, reviews or social media activity that consumer brands do, since their customers are marketing departments and media buyers rather than the general public, so the absence of a big consumer footprint should not be read as a warning sign here.
The Pitch
Founder George Hintzen brought TOAD.ai into the Den in Series 17, Episode 12, pitching a technology-led outdoor advertising agency that combined data and software with traditional media buying relationships. The ask was £100,000 for 10 percent of the business.
Outdoor advertising, the billboards and posters most people scroll past without a second thought, is a slow-moving industry that has historically resisted digital disruption. TOAD.ai's pitch was built around bringing data and targeting discipline to a category that still runs largely on relationships and guesswork.
The core promise was measurement: helping brands understand who actually sees a given billboard or poster site, and buy space accordingly, rather than relying on gut feel and long-standing supplier relationships the way outdoor media buying traditionally has worked.
The Deal
TOAD.ai secured investment from Tej Lalvani, according to reporting on the episode from the University of Westminster, whose alumnus George Hintzen founded the company. Landing a dragon with a background in fast-moving consumer goods and brand-building gave the outdoor advertising pitch a partner who understood how brands think about media spend.
A £100,000 cheque for a technology and services business is enough to build out sales capacity and case studies, which is exactly the kind of proof a young ad-tech company needs to win bigger clients.
Why Outdoor Advertising Was a Contrarian Bet
Most tech pitches in the Den chase software, apps or consumer products. Outdoor advertising, buying billboard and poster space, is one of the older and more relationship-driven parts of the marketing industry, and it was not an obvious category for a founder to promise disruption in. TOAD.ai's pitch worked because it did not ask the Dragons to believe billboards were going away. It asked them to believe the buying process around billboards could be made smarter with data.
That is a more modest, more credible claim than most technology pitches make, and it is likely part of why the company was able to close a deal rather than get picked apart on the panel.
What Happened After the Cameras Stopped
TOAD.ai kept building its client base after the episode aired. The company's own portfolio page documents ongoing outdoor advertising campaigns for offices and brands, including billboard placements near London office districts, the exact kind of targeted, data-backed buy the company pitched on the show.
The site also carries video walkthroughs of its software, which is the sort of ongoing content investment a dormant or wound-down company would not bother maintaining. Founder George Hintzen has also continued to be publicly associated with the company well past the original episode, rather than the business quietly changing hands or founders drifting away, which is a pattern worth watching for on other Dragons' Den alumni.
Where Things Stand Now
TOAD.ai pitched in Series 17, Episode 12, asked for £100,000 for 10 percent, and closed a deal with Tej Lalvani. Today the company's website, contact channels and portfolio all show current activity.
If you are trying to work out whether TOAD.ai made it, the evidence points to yes. The company is still operating as a data-driven outdoor advertising agency, still taking on client campaigns, and still trading on its Dragons' Den appearance as part of its story. For a business-to-business company outside the more consumer-friendly categories the show usually favours, that is a solid outcome.
Where to buy TOAD.ai
Still selling as of 2 June 2026. Check today's price and availability.
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See the full TOAD.ai deal breakdown and term sheet →
