Product Update
Is Trappedinthe Web Still in Business? (2026 Update)
Is Trappedinthe Web from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Trappedinthe Web today.
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Trapped in the Web, Dave Murphy's online virtual escape room business, pitched during a period when in-person entertainment was on hold, and the timing turned out to work strongly in its favour. It is still running today.
The Short Answer
Trapped in the Web is still in business. The company's own website is active, offering a full slate of virtual escape rooms and group booking options, and the business has reported serving more than 30,000 players since it launched.
It does not sell through Amazon on our records, which makes sense for a service business rather than a physical product, so booking happens directly through the company's own site.
The Pitch
Trapped in the Web pitched in series 18, episode 6. Dave Murphy built an online, video-call-based escape room service, letting groups solve puzzles together remotely rather than in a physical room, and asked for £30,000 in exchange for 10 per cent of the business.
The concept launched into a moment when in-person entertainment options were badly disrupted, giving a remote, at-home version of a popular activity an unusually clear opening. Asking for only 10 per cent suggested a founder confident the business could scale on its own merits with the right backing.
Physical escape rooms had built a large, loyal fanbase over the previous decade, so translating the same puzzle-solving format into a video call format was less about inventing a new market and more about capturing an existing, enthusiastic audience that suddenly could not do the thing it loved in person.
The Deal
Sara Davies invested the full £30,000 for the 10 per cent on offer, the smallest equity stake among any of the deals in this batch, reflecting how strong the underlying numbers already were by the time the pitch reached the Den.
Davies went on to play a hands-on role after the deal closed, including helping set up a refreshed website for the business, more direct involvement than a purely financial investor typically provides.
What Happened After
The business has grown its catalogue significantly since the pitch, now running nine separate escape room experiences including a Dragons' Den themed room that plays directly on the company's own origin story. It has also built out a proper group booking and corporate team-building offering, extending well beyond casual one-off play.
That range of expansion, more rooms, a dedicated corporate product line, sustained player numbers years after launch, points to a business that used its Den investment to genuinely scale rather than just survive on the initial post-broadcast bump.
It is also a useful case study in a company adapting rather than just riding out a lucky moment. As in-person entertainment reopened after the disruptions that gave the business its initial opening, Trapped in the Web kept growing anyway, which suggests the product stands on its own merits rather than depending on people having no other option.
A themed room built directly around the company's own Dragons' Den origin story is also a small but telling detail. It is the kind of playful, confident touch a business only adds once it is comfortable enough in its own success to make a joke out of how it got there.
Common Questions
Is Trapped in the Web still in business? Yes. The company's website is active, offering nine escape room experiences and group bookings, and it has served more than 30,000 players since launch.
Who invested in Trapped in the Web on Dragons' Den? Sara Davies, who put up the full £30,000 asked for the smallest equity stake in this batch, just 10 per cent.
Did Sara Davies stay involved after the deal? Yes, more so than a typical investor. She helped set up a refreshed website for the business after the deal closed.
Where Things Stand Now
Trapped in the Web pitched in series 18 for £30,000 and 10 per cent, and Sara Davies backed it in full. Years on, the business has served over 30,000 players, expanded its room catalogue to nine experiences, and built a genuine corporate booking arm.
This is one of the clearer growth stories in the archive. If you fancy trying it, the company's own site has the current room list and booking options.
A small equity ask, a hands-on Dragon, and a founder willing to keep expanding the product line years after the cameras stopped rolling is about as clean a version of the Den formula working as this archive gets.
Where to buy Trappedinthe Web
Still selling as of 26 March 2026. Check today's price and availability.
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See the full Trappedinthe Web deal breakdown and term sheet →
