Product Update
Is VIVIT Still in Business? (2026 Update)
Is VIVIT from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy VIVIT today.
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VIVIT is not a typical Dragons' Den pitch. It is a touring live anatomy and physiology experience, built around a synthetic human body and real animal specimens, aimed at teaching students how the body actually works from the inside. Nearly a decade after Peter Jones and Deborah Meaden backed it, the experience is still touring, which makes this one of the more durable niche businesses to come out of the Den.
The Short Answer
VIVIT is still in business. The experience continues to run at schools, universities and colleges around the UK, and bookings are handled through its own website. It has also picked up delivery partnerships with education providers, which is exactly the kind of institutional traction a live educational experience needs to keep touring year after year.
It is not the kind of business that sells on Amazon, obviously, given it is a live event rather than a physical product, so the direct booking route through its own site and its education partners is the only way in.
The Dragons' Den Pitch
Founder Samuel Piri pitched in series 16, episode 1, presenting VIVIT as a live anatomy and physiology exhibition built around a semi-synthetic human body made from a combination of realistic materials and genuine animal organs, designed to give students a hands-on, visceral understanding of anatomy that a textbook diagram cannot replicate. He asked for £90,000 in exchange for 20 percent of the business.
It is an unusual pitch by Dragons' Den standards, part education business, part live event, part genuinely unsettling television, and it reportedly ran to nearly three hours of negotiation before a deal was struck, a sign of just how much scrutiny the model faced.
The Deal That Got Done
Peter Jones and Deborah Meaden teamed up to back the business, putting in the full £90,000 asked for against the 20 percent on the table. Two Dragons on one deal, at the numbers originally proposed, suggests both saw enough in the underlying demand from schools and universities to want a piece without needing to fight over terms.
Between Peter Jones's long track record backing consumer and education-adjacent ventures and Deborah Meaden's reputation for scrutinising operationally complex businesses, VIVIT landed a pairing well suited to help it scale a genuinely unusual live-event model.
What Happened After the Cameras Stopped
A touring live experience built around real specimens and a synthetic human body is not a business you can run on autopilot. It needs venues willing to host it, institutions willing to pay for it, and a steady stream of bookings to keep the whole operation viable year-round.
VIVIT has kept that machine running. Reporting on the experience shows it delivering sessions at universities and colleges over multiple years since the Dragons' Den appearance, and it now also runs in partnership with at least one established learning provider, which suggests the business has matured from a single founder's touring show into something with real institutional relationships behind it.
Why a Niche Education Business Can Outlast Flashier Pitches
It is easy to assume the products that get the most laughs or gasps on television are the ones most likely to fade, since novelty alone rarely sustains a business. VIVIT is a useful counterexample. Its pitch generated exactly that kind of reaction, a synthetic cadaver on a Sunday night television show is not subtle, but underneath the spectacle sat a genuine, recurring institutional need: schools and universities have to teach anatomy every single year, to every new cohort of students.
That kind of built-in, recurring demand from institutional buyers, rather than one-off consumer purchases that depend on ongoing marketing spend, is exactly the sort of foundation that lets a niche business keep touring for the better part of a decade without needing to reinvent itself constantly.
Where Things Stand Now
Recap: Samuel Piri pitched VIVIT in series 16 asking for £90,000 for 20 percent, and Peter Jones and Deborah Meaden closed that exact deal after one of the longer negotiations in the show's history.
Today VIVIT is still operating, touring schools, universities and colleges and delivering its live anatomy experience through its own site and education partnerships. For a business this unusual, that is a genuinely impressive run.
If you were wondering whether VIVIT survived its television moment, it did, and thousands more students have been through the experience since.
Where to buy VIVIT
Still selling as of 20 January 2026. Check today's price and availability.
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See the full VIVIT deal breakdown and term sheet →
