Product Update

Is Watmuff&Beckett Still in Business? (2026 Update)

Is Watmuff&Beckett from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Watmuff&Beckett today.

Dragons' Den IndexUpdated 3 February 20266 min read

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Watmuff&Beckett has been quietly stocking supermarket chiller cabinets with fresh soup and risotto since before it ever set foot in the Den. If you are asking whether it survived the pitch, the answer is yes, and it has done rather more than survive.

The short answer

Watmuff&Beckett is still trading. The Frome-based food company continues to make fresh soups and risottos, and its products are still turning up on supermarket shelves years after the cameras stopped rolling. There is no Amazon storefront and no flashy direct-to-consumer website pushing the brand, which fits a business built to sell through grocery retailers rather than around them.

That is the model that has kept it alive. Rather than chase online buzz, Watmuff&Beckett does the unglamorous work of getting listed, staying listed, and repeating the order.

This is a useful reminder for anyone judging Dragons' Den survivors purely by whether they still have a flashy website or an Instagram following. Chilled food producers live or die on retail listings, not social media reach, and a lack of consumer-facing noise does not mean a lack of underlying business.

The Dragons' Den pitch

Andrew Watmuff and Michael Beckett, two friends from Frome, brought their fresh soup and risotto business into the Den in series 14, episode 13. Their pitch leaned on a simple promise: proper, fresh, chilled soup made without the shortcuts that let big brands stretch shelf life at the expense of flavour.

They asked for £75,000 in exchange for 20 percent of the company, a straightforward valuation pitch rather than a flashy gimmick. Food and drink pitches live or die on taste and margins, and the Dragons wanted to know both before committing.

The deal that got done

Nick Jenkins, the Moonpig founder, backed the pair for the full £75,000 asked, at the 20 percent equity on the table. No haggling drama here, just a straight yes from a Dragon who knows what a scalable consumer product looks like from his own card and gift business.

Jenkins brought something food founders often lack: hard-won experience in logistics, distribution, and scaling a consumer brand fast without losing quality control. For a company trying to get fresh, perishable stock onto more shelves, that kind of operational backing matters more than a famous face.

The pitch itself, built around a RedTractor certified pea and mint soup that the founders positioned as the only one of its kind on the market, is a good example of how a niche quality claim can carry a food pitch further than a low price ever would. Assurance schemes like RedTractor matter to supermarket buyers even when shoppers barely notice the logo.

Where the products ended up

Watmuff&Beckett soups and risottos have been sold through Boots, Selfridges, Ocado and Asda over the years, which is a genuinely broad spread for a small chilled food producer. Products include Perfect Pea & Fresh Mint Soup, Sweet Potato, Carrot and Ginger Soup, and a Wild Mushroom Risotto, sold in 600ml pots for soups and 400ml pots for risottos.

Getting into that many retail chains and staying there takes more than a good Dragons' Den moment. Chilled food has thin margins, short shelf life, and unforgiving retailers who delist anything that does not sell through fast enough. Retailer listings that persist for years are a real signal of a business doing its logistics right.

It is worth remembering how many chilled food brands from the same era of the show quietly disappeared from those exact shelves within a year or two. Supermarket buyers review category performance regularly and will pull a line the moment sales dip below target, so simply staying stocked at Asda and Ocado this far out is itself meaningful evidence.

The bottom line

Watmuff&Beckett walked into the Den asking for £75,000 for 20 percent, got exactly that from Nick Jenkins, and has spent the years since building out a supermarket footprint rather than a direct-to-consumer one. That is a less flashy path than some Dragons' Den alumni take, but it has kept the business on shelves.

If you are looking to buy, the supermarkets and specialist grocers that stock the range are still the way to find Watmuff&Beckett soups and risottos rather than a dedicated online shop.

Where to buy Watmuff&Beckett

Still selling as of 3 February 2026. Check today's price and availability.

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See the full Watmuff&Beckett deal breakdown and term sheet →