Bike Stoppa

No Deal

Remote control safety device for children's bicycles

Bike Stoppa, the remote control safety device for children's bicycles, landed on the national radar after pitching the dragons in Season 7, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£125K
Asked for
Offered equity
Sought valuation
No deal

David Atkins and Alan Robinson faced the dragons in Season 7, Episode 3 in the episode that aired 29 July 2009. Bike Stoppa, the remote control safety device for children's bicycles, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.

Bike Stoppa couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 7, 15 of 72 pitches ended in a handshake. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Bike Stoppa?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Bike Stoppa get a deal on Dragons’ Den?

No. Bike Stoppa pitched the dragons but left Season 7 without a deal.

What season of Dragons’ Den was Bike Stoppa on?

Bike Stoppa appeared in Season 7, Episode 3, which aired 29 July 2009.

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