BKD

Deal

A children's baking brand that combines baking with a craft activity

Season 15 · Ep 5 Kids & EducationAired 24 September 2017

BKD, the a children's baking brand that combines baking with a craft activity, landed on the national radar after pitching the dragons in Season 15, and convinced Peter Jones to invest.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 35%
Offered equity: £229K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Adelle Smith faced the dragons in Season 15, Episode 5 in the episode that aired 24 September 2017. BKD, the a children's baking brand that combines baking with a craft activity, pitched in the Kids & Education category, one of 82 kids & education businesses to brave the Den across all 22 seasons.

They came in asking £80,000 in exchange for 35% equity, putting a £229K valuation on the business.

Peter Jones made the deal.

Across Season 15, 26 of 58 pitches ended in a handshake. In the Kids & Education category overall, roughly 45% of pitches have landed a dragon across the show's history.

Peter Jones£80K

Is BKD still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy BKD?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did BKD get a deal on Dragons’ Den?

Yes. BKD closed a deal, with Peter Jones.

Which dragon invested in BKD?

Peter Jones invested in BKD.

What season of Dragons’ Den was BKD on?

BKD appeared in Season 15, Episode 5, which aired 24 September 2017.

How much was BKD asking for on Dragons’ Den?

The founders asked for £80,000 for 35% of the company, a £229K valuation.

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