Product Update

Is BKD Still in Business? (2026 Update)

Is BKD from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy BKD today.

Dragons' Den IndexUpdated 26 January 20266 min read

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BKD pitched its children's baking brand in series 15 of Dragons' Den and won backing from Peter Jones. The business combines baking kits with a craft activity for kids, and it landed in some genuinely prestigious retail spots early on. So is it still selling in 2026? The available evidence says yes, though a full current picture is harder to pin down than for some of the other companies in our index.

The Short Answer

BKD appears to still be operating. Founder Adelle Smith's brand maintains an active social media presence and online storefront, and we found no evidence anywhere of the company closing, being dissolved, or otherwise shutting down. We could not verify a precise, dated confirmation of trading activity within 2026 itself, so we are stating this with the appropriate hedge rather than overclaiming, but on balance the signals point to a business that is still going.

The Dragons' Den Pitch

Adelle Smith pitched BKD in series 15, episode 5, presenting a kids and education category product that paired a baking kit with a craft element, aimed at making baking with children more of an activity than a chore. The combination of two hobbies in one box gave the pitch a clear point of difference from a standard baking kit.

Smith asked for 80,000 pounds in exchange for 35 percent of the business, a substantial equity stake that suggests the Dragons pushed for a meaningful share before committing, or that the company was still early enough in its life that a larger give felt reasonable to the founder.

The Deal That Got Done

Peter Jones invested the full 80,000 pounds asked, at the 35 percent offered, with no changes to the terms either party proposed. Jones has backed a wide spread of consumer product businesses over his run on the panel, and a well presented kids' brand with retail ambitions fits comfortably within that pattern.

By 2017, reporting on the business showed revenues around 151,000 pounds and more than 30,000 units sold, with the brand stocked in genuinely high end retail names including John Lewis, Harrods and Fortnum and Mason. Landing all three of those retailers is a strong signal for a consumer brand of BKD's size, and it suggests Jones's backing helped open doors that a smaller pitch might not have reached on its own.

Kids' activity products aimed at high end department stores face a particular challenge: they need to look like a premium gift item on a shelf next to established toy and confectionery brands, while still being genuinely usable and safe for a child to bake and craft with at home. Landing that balance well enough to sit in Harrods and Fortnum and Mason at the same time suggests the product design cleared a fairly high bar.

Where Things Stand Now

The brand maintains social channels and an online presence under the BKD London name, with the Mini Bakers Club subscription format offering a themed monthly baking and craft box for children. That kind of recurring model tends to be a reasonable indicator of an active business, since a subscription product with no fulfilment behind it does not tend to stay listed for long.

We want to be straightforward about the limits of what we can confirm here. The most detailed public reporting on revenue and retail listings dates back several years, and we did not find a dated, current 2026 confirmation of trading. What we can say is that there is no evidence of closure, and the online presence looks maintained rather than abandoned.

Common Questions

Is the Mini Bakers Club subscription still running? Based on the brand's maintained social channels and online storefront, the subscription format appears to still be part of the current offering, though we could not verify a precise 2026 order confirmation.

Is Peter Jones still involved with BKD? Our data reflects the original series 15 investment. We found no reporting of Jones exiting the deal, so his stake appears to remain in place.

The Bottom Line

BKD pitched in series 15 for 80,000 pounds at 35 percent, got the full amount from Peter Jones on those terms, and went on to land listings with John Lewis, Harrods and Fortnum and Mason. The brand's online and social presence still looks active today, with no evidence of the company shutting down, though we could not independently confirm a precise recent trading date. On the weight of the evidence, BKD is still in business.